by Leung Kwok-Yiu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 55-57). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATION --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / What is a Cordless Telephone ？ --- p.1 / Cordless Telephone in Local Industry --- p.2 / Manufacturers Pushed Towards Digital With Little Success --- p.3 / Study on Latest Scenario --- p.4 / Chapter II. --- RESEARCH METHOD --- p.5 / Data Collection --- p.5 / Analysis --- p.6 / The Subject Company --- p.7 / Chapter III. --- EXECUTIVE SUMMARY OF THE FEASIBILITY PLAN --- p.9 / Chapter IV. --- BUSINESS CONCEPT --- p.11 / Chapter V. --- PROPOSED PRODUCT --- p.13 / Target Users --- p.13 / User Centred Features --- p.14 / Communication Range --- p.16 / Secure Communication --- p.17 / Less Interference --- p.17 / Chapter VI. --- MARKET SIZE --- p.19 / Chapter VII. --- COMPETITIVE ANALYSIS --- p.22 / Legal and Regulatory Environment --- p.23 / Social-Cultural Environment --- p.23 / Technological Environment --- p.24 / Competitors --- p.26 / Strength and Weakness --- p.28 / Chapter VIII. --- PRODUCT DEVELOPMENT AND MANUFACTURING STRATEGIES … --- p.30 / Technology Licensing --- p.30 / Capability Building --- p.33 / Regulatory Requirements --- p.34 / Patent Issues --- p.34 / Manufacturing Strategy --- p.35 / Chapter IX. --- MARKETING STRATEGIES --- p.37 / Product Strategy --- p.37 / Pricing Strategy --- p.37 / Distribution Strategy --- p.39 / Promotion Strategy --- p.40 / Chapter X. --- FINANCIAL PROJECTIONS --- p.42 / Development Expenses --- p.42 / Material Costs --- p.43 / Gross Margin --- p.44 / Breakeven Quantity --- p.44 / Chapter XI. --- RISKS AND CONTINGENCY --- p.46 / Market Risk --- p.46 / Technical Risk --- p.46 / Other Risks --- p.47 / Contingency and Exit --- p.48 / Chapter XII. --- CONCLUSION --- p.49 / APPENDIXES / Chapter A. --- DIFFERENT TYPES OF CORDLESS TELEPHONES --- p.50 / CT0 --- p.50 / CT1 --- p.50 / CT2 --- p.51 / DCT --- p.51 / DSSS --- p.52 / DECT --- p.52 / PHS --- p.52 / Chapter B. --- VOICE QUALITY IN DIGITAL CORDLESS --- p.53 / Echo Problem --- p.53 / BIBLIOGRAPHY --- p.55 / Books --- p.55 / Reports and Periodicals --- p.56 / Internet Websites --- p.56 / Interviews --- p.57