Radiography is a constantly changing environment that is continuously evolving with new technology and new techniques on how to image human anatomy. This has led to cheaper and easier ways of imaging that present an opportunity for radiographers to practice independently from radiologists. The increase in the number of radiographers going into private practice since 2006 has led to a number of private radiography practices failing due to competition and other management and financial factors. This study seeks to provide insight into the changing environment of private radiographic practice and the level of success it can bring to radiographers. This will enable radiographers to better determine their personal and professional development needs, which will effectively improve their ability to manage and sustain private radiographic practices. This approach stems from the researcher’s belief that with the right skill and knowledge radiographers can run successful private practices and in so doing be able to empower others to do the same. The researcher has chosen to carry out a qualitative, exploratory, descriptive and contextual research design in order to explore and describe the detailed recommendations and views of private radiographic practice owners and how they manage their practices. The chosen method of data collection for this study is individual one-on-one interviews supported by a literature control. The one-on-one interview was used to collect the data from participants who meet the inclusion criteria. The researcher purposively selected participants to ensure that their ideas and opinions will benefit the study. The chosen method of data analysis is Tesch’s data analysis approach as it follows the qualitative way of data analysis which occurs in three phases: description, analysis, and interpretation. This research made use of Guba’s trustworthiness model to establish the validity and reliability of the qualitative research. The four criteria in this model for trustworthiness are truth-value by using the qualitative approach of credibility; applicability determined by using transferability; consistency determined by using the qualitative approach of dependability and, finally, neutrality determined by the qualitative approach to confirmability. The following six (6) ethical principles were followed to ensure no harm came to the participants: beneficence and non-maleficence, autonomy, justice, veracity, confidentiality and privacy. On completion of the study, the researcher made recommendations based on the findings for inclusion in basic radiographic training and continuous professional development. These recommendations are: Complete reviewing of the management training syllabus in radiography education. Compilation of literature that deals with private practice radiography. Inclusion of private practice radiographers in radiography societies. Further research into the subject of private practice radiography. This will allow for the knowledge contained in the study to be accessible to those who need it. It is also important to note that a study of this nature has never been conducted and therefore sharing of this information will allow for radiographers to know and understand what sustaining a private radiographic practice involves. The findings will be disseminated in seminars, conferences and publications.