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Violating the body’s envelope: the effects of violence and mutilation in four poems of Prudentius’ Peristephanon.Reynolds, Lisa Nicole January 2009 (has links)
This thesis examines the violent punishments undergone by various martyrs in Prudentius’ Peristephanon. In particular, it explores how the poet’s depiction of this violence and suffering might affect readers of the collection. Four poems (poems II, III, IX and XI) are studied from the point of view of the emotions they are likely to evoke in the reader. The question of whether different types of readers might undergo different emotional experiences while reading these poems arises as a result of the proposed study. The first chapter of this thesis thus examines the nature of emotions, focussing on their sources and composition. This examination suggests that an individual’s emotional experience can be influenced both by biological factors and by social and cultural environment. With this in mind, an examination follows of various aspects of Roman society and culture which were likely to influence the ways in which its citizens, in particular, reacted to the violent scenes in the poems. We will also consider how our own specific cultural milieu may influence modern readers to sometimes react differently to Roman readers. In particular, it is proposed that most readers of the Peristephanon will react with varying shades of disgust and horror. These two emotions are thus used as a framework for discussing reader reactions to the poems. Disgust and horror are understood in a very broad sense, allowing for different varieties of these emotions, which at times even give rise to contradiction and paradox. The remaining chapters of the thesis are devoted to examinations of the four chosen poems which explore the various ways in which they might evoke horror and disgust among both Roman and modern readers. Often, there is considerable overlap between these two groups. These examinations provide a way of understanding why these poems are so striking, and have impacted so strongly on readers through the ages. / Thesis (M.A.) -- University of Adelaide, School of Humanities, 2009
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Violating the body’s envelope: the effects of violence and mutilation in four poems of Prudentius’ Peristephanon.Reynolds, Lisa Nicole January 2009 (has links)
This thesis examines the violent punishments undergone by various martyrs in Prudentius’ Peristephanon. In particular, it explores how the poet’s depiction of this violence and suffering might affect readers of the collection. Four poems (poems II, III, IX and XI) are studied from the point of view of the emotions they are likely to evoke in the reader. The question of whether different types of readers might undergo different emotional experiences while reading these poems arises as a result of the proposed study. The first chapter of this thesis thus examines the nature of emotions, focussing on their sources and composition. This examination suggests that an individual’s emotional experience can be influenced both by biological factors and by social and cultural environment. With this in mind, an examination follows of various aspects of Roman society and culture which were likely to influence the ways in which its citizens, in particular, reacted to the violent scenes in the poems. We will also consider how our own specific cultural milieu may influence modern readers to sometimes react differently to Roman readers. In particular, it is proposed that most readers of the Peristephanon will react with varying shades of disgust and horror. These two emotions are thus used as a framework for discussing reader reactions to the poems. Disgust and horror are understood in a very broad sense, allowing for different varieties of these emotions, which at times even give rise to contradiction and paradox. The remaining chapters of the thesis are devoted to examinations of the four chosen poems which explore the various ways in which they might evoke horror and disgust among both Roman and modern readers. Often, there is considerable overlap between these two groups. These examinations provide a way of understanding why these poems are so striking, and have impacted so strongly on readers through the ages. / Thesis (M.A.) -- University of Adelaide, School of Humanities, 2009
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Macbeth, de l'autre côté du miroir, les différentes étapes d'adaptation d'un texte shakespearien : réécriture, mise en scène et réception du publicBallieux, Nathalie. January 2001 (has links) (PDF)
No description available.
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Προσέγγιση των ποιημάτων των Κειμένων Νεοελληνικής Λογοτεχνίας της Α' Γυμνασίου σύμφωνα με τη ρητορική εκδοχή της Αναγνωστικής ΘεωρίαςΓκούβελου, Ελένη 27 June 2012 (has links)
Η παρούσα εργασία επικεντρώνει το ενδιαφέρον της στην προσέγγιση των ποιημάτων, τα οποία περιέχονται στα Κείμενα Νεοελληνικής Λογοτεχνίας της Α΄ τάξης του Γυμνασίου. Η προσέγγιση αυτή επιχειρείται σύμφωνα με τη «ρητορική εκδοχή» της Αναγνωστικής Θεωρίας, τη βάση της οποίας συγκροτούν οι θεωρίες των: Roman Jakobson, Paul de Man και Wayne Booth. Η βασική μας υπόθεση ότι η όλη προσέγγιση των ποιημάτων για την Α΄ τάξη του Γυμνασίου διέπεται και από τη «ρητορική εκδοχή», όχι μόνο από την «ερμηνευτική» που αναφέρει το Διαθεματικό Ενιαίο Πλαίσιο Προγράμματος Σπουδών (2002), επιβεβαιώθηκε. Από την ανάλυση του υλικού μας, το οποίο περιλαμβάνει δεκαεννέα (19) ποιήματα, προέκυψαν ορισμένα ενδιαφέροντα ευρήματα. Πιο συγκεκριμένα, η μελέτη μας εντόπισε ότι στα ποιήματα της Α΄ τάξης του Γυμνασίου υπάρχουν αρκετοί ρητορικοί τρόποι, όπως, η μετωνυμία, η προσωποποίηση, η ρητορική ερώτηση, το σύμβολο, η αλληγορία, η ειρωνεία, με κυρίαρχη, ωστόσο, τη μεταφορά. Επίσης, στα ποιήματα καταγράφηκαν οι έννοιες του υπονοούμενου συγγραφέα και του υπονοούμενου αναγνώστη, ενώ αρκετές από τις ερωτήσεις/εργασίες που συνοδεύουν κάθε ποίημα στο σχολικό βιβλίο παραπέμπουν σε μεγάλο βαθμό στις θεωρητικές θέσεις των τριών βασικών εκπροσώπων της «ρητορικής εκδοχής» της Αναγνωστικής Θεωρίας. Το κύριο συμπέρασμά μας είναι ότι η διδασκαλία της Λογοτεχνίας στη Δευτεροβάθμια Εκπαίδευση, συγκεκριμένα στην Α΄ τάξη του Γυμνασίου, αξιοποιεί εκτός από την «ερμηνευτική εκδοχή» και τη «ρητορική εκδοχή» της Αναγνωστικής Θεωρίας, εφόσον στηρίζεται και χρησιμοποιεί αρκετές από τις θέσεις, τους όρους και τις έννοιες που συναντούμε στις θεωρίες των βασικών εκπροσώπων της «ρητορικής εκδοχής». Η διαπίστωση αυτή μπορεί να διευρύνει και να εμπλουτίσει ουσιαστικά τις διδακτικές προσεγγίσεις της Λογοτεχνίας στη Δευτεροβάθμια Εκπαίδευση. / This paper focuses on the approach of the poems contained in the Texts of Modern Greek Literature, the A΄ class of the Gymnasium. This approach was attempted in accordance with the «rhetoric version» of Reader-Response Theory, the basis of which, is formed by theories of: Roman Jakobson, Paul de Man and Wayne Booth. Our basic assumption that the whole approach of the poems for the first grade of the High school is governed by the «rhetoric version», not only by the «hermeneutic», as described by the Curriculum (2002), confirmed. From the analysis of the material employed, which includes nineteen (19) poems, there are some interesting findings. More specifically, our study found that the poems of A΄ class of high school there are several rhetorical modes, such as metonymy, personification, rhetorical question, symbol, allegory, irony, principal, however, the metaphor. Also, the poems were recorded concepts of implied author and implied reader, while several of the questions/ tasks that accompany each poem in the text book refer largely to the theoretical positions of the three main representatives of the «rhetoric version» of Reader-Response Theory. The main conclusion is that the teaching of Literature in Secondary School, specifically in the first grade of high school, utilizes the «rhetorical version» of Reader-Response Theory, apart from the «hermeneutic» one, since it is based on and uses many of the views, terms and concepts encountered in the theories of fundamentals representatives of the «rhetorical version». This finding can broaden and enrich substantially the teaching approaches of Literature in Secondary Education.
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The application of sense-making theory to advertising : an exploratory case studyWatson, James Alexander 12 1900 (has links)
Thesis (MPhil)--University of Stellenbosch, 2003. / ENGLISH ABSTRACT: The purpose of the study was to investigate the controlled transfer of meaning that could be
facilitated by the application of knowledge of sense-making theory. An object of
communication, an advertisement, was consciously constructed on the basis of sense-making
principles. An application of knowledge of sense making was then employed to assess the
reception of the advertisement by a selected sample of respondents.
The decision to select advertising as the choice of medium for the study stemmed from the
increasing levels of criticism directed at this form of communication as a result of its frequent
failure to deliver intended benefits for its sponsors. The intended benefits relate to the transfer
of meaning that would prompt recipients of advertising messages to take an action that would
be of value to the advertiser.
More specific criticisms have centred on the failure of a growing number of advertising
messages to deliver meaningful benefits as a result of their lack of relevance for the intended
recipients of these communications. A call for a shift in mind-set away from traditional linear
models currently employed to facilitate the design of advertising messages has prompted a
growing recognition of the need to employ a more empathetic approach that would facilitate a
positive interaction between an advertiser and a target audience.
The emergence of what has been termed experiential marketing communications has
advocated a view that advertising communications can promote stronger allegiances between
organisations and their customers by the inclusion of meaningful sensory associations for
recipients. This view, together with the insights revealed by those working in the field of
sense making, suggested that the incorporation of sense-making theory could well
accommodate the paradigm shift that has been called for in the design of advertising
communications. The views and insights outlined above prompted the development of an advertisement that
sought to incorporate sense-making theory into its construction. The requirement to allow for
the transfer of intended meaning in the advertisement was facilitated by incorporating frames
and cues, the design of which sought to assist in the resolution of equivocality and enable
respondents to bridge cognitive gaps.
The investigation took the form of an exploratory case study. The advertisement, constructed
on the basis of sense-making theory, represented the control element of the study. In-depth
interviews were conducted amongst grade 12 learners selected on the basis of their matching
the target audience for which the advertisement had been designed. The semi-structured
nature of the interviews followed a format that allowed for a comparison to be made between
the intended input of meaning and the decoding of responses relating to the advertisement.
Results indicated that there was a transfer of intended meanings incorporated into the
advertisement as indicated in the decoded responses of respondents. These positive findings
tend to indicate that a conscious application of sense-making theory to the construction of
advertising messages could enhance their effectiveness. / AFRIKAANSE OPSOMMING: Die doel van hierdie studie was om die beheerde oordrag van betekenis, gefassiliteer deur die
bepassing van kennis van die “sense-making” teorie, te ondersoek. ‘n Voorwerp van
kommunikasie, ‘n advertensie, is doelbewus geskep op grond van die beginsels van die
“sense-making” teorie. ‘n Toepassing van kennis van dié teorie is aangewend om die impak
van die advertensie op ‘n steekproef van reagente te assesseer.
Weens die voortdurende mislukking van die advertensie medium om beplande voordele aan
die borge te lewer, styg vlakke van kritiek gerig tot hierdie medium. Juis hierdie statistiek het
die besluit om die advertensie medium as voorwerp van studie te gebruik, laat ontwikkel. Die
beplande voordele vir die borge hou direk verband met die oordrag van die betekenis wat die
ontvanger van die advertensie boodskap sal aanpar om op te tree, en sodoende tot voordeel
van die adverteerder sal strek.
Kritiek is spesifiek gerig op die mislukking van al hoe meer advertensies wat nie
betekenisvolle voordele lewer nie as gevolg van die irrelevansie van die vorm van
kommunikasie vir die ontvanger. Die herkenning van die groeiende behoefde het ‘n beroep
gemaak om ‘n paradigma skuif te maak, weg van die huidige, tradisionele, linêre model wat
die ontwerp van advertensie boodskappe fassiliteer. Hierdie behoefte is om ‘n meer
empatiese benadering in te stel, wat ‘n positiewe interaksie tussen die adverteerder en teiken
gehoor sal fassiliteer.
Die ontstaan van die sogenaamde “experietial marketing communications” het voorgestel dat
die advertensie medium sterker getrouheid tussen organisasies en hul klante kan adverteer.
Hierdie oogpunt, saam met die insig van dié gene wat in die veld van “sense making” werk,
stel voor dat die inkorporasie van die “sense-making” teorie, wel die paradigma skuif, beroep
op die ontwerp van die advertensie, kan akkommodeer. Dit het die ontwikkeling van ‘n advertensie met die “sense-making” teorie in sy konstruksie
geïnkorporeer, aangewaldeer. Die vereiste om die oordrag van die beplande betekenis van ‘n
advertensie te bewerkstellig, is gefassiliteer deur sketse en aanwysings te inkorporeer.
Hierdie sketse en aanwysings is ontwerp om die voorkoming/oplossing van dubbelsinnigheid
te ondersteun en om reagente te help om kognitiewe gapings te oorbrug.
Die ondersoek het die vorm van ‘n ontdekkings gevallestudie aangeneem. Die advertensie,
gebaseer op die “sense-making” teorie, het die kontrole element van die studie
verteenwoordig. Onderhoude is indiepte gevoer met graad 12 leerders wat gekeur is op grond
van die feit dat hulle in die teikengroep van die ontwerpte advertensie val. Die semigestruktureerde
aard van die onderhoude het toegelaat dat die voorafbeplande blootstelling
aan die betekenis vergelyk word met die dekodering van die terugvoering in verband met die
advertensie.
Resultate het gewys dat daar wel ‘n oordrag van die beplande, geïnkorporeerde betekenis in
die advertensie plaas gevind het, wat bewys is in as ‘n dekodeerde reaksie van die reagent.
Hierdie positiewe bevindings neig om te bewys dat ‘n bewuste aanwending van die “sensemaking”
teorie tot die konstruksie van die advertensie wese die effektiewiteit van boodskappe
verbeter.
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Reklameffekter av storytelling för olika produkttyper : En kvantitativ studie av hur storytelling påverkar reklameffektivitet / Advertising effects of storytelling for different product types : A quantitative study of how storytelling affects advertising effectivenessHultman, Alexandra, Häggström, Erik January 2018 (has links)
Storytelling har identifierats som en effektiv marknadsföringsmetod och många företag har bemästrat konsten att berätta historier. Storytelling används för att skapa en emotionell respons hos den tilltänkta målgruppen, och om företag på ett framgångsrikt kan göra detta kan det vara ett sätt att differentiera sig själva. Metoden har länge framhållits som nyckeln till framgång, men är detta hela sanningen? Därav vill vi med studien besvara; hur påverkar storytelling reklameffektiviteten? Syftet med uppsatsen var att undersöka, beskriva och föra en diskussion gällande storytelling och dess effekter som marknadsföringsmetod. Resultatet av denna studie visar att storytelling är effektivare än traditionell produktbaserad reklam. Dock finns det skillnader i dess effekt på olika produktkategorier. Enligt studien fungerar storytelling bättre när engagemanget för produkten är lågt och när köpet av den har ett transformativt eller känsloförhöjande motiv. Resultatet av studien leder till ökad förståelse för när storytelling som marknadsföringsmetod är effektiv. / Storytelling has been identified as an effective marketing method, and many companies have mastered the art of telling stories. Storytelling is used to create an emotional response among the intended audience, and if companies can successfully do this, it can be a way of differentiating themselves. The method has long been emphasized as the key to success, but is this the whole truth? Therefore, we want to answer; How does storytelling affect advertising effectiveness? The aim of the essay was to investigate, describe and discuss storytelling and its effects as a marketing method. The result of this study shows that storytelling is more efficient than traditional product-based advertising. However, there are differences in its effect on different product categories. According to the study, storytelling works better when the commitment to the product is low and when its purchase has a transformative or emotional enhancement. The result of the study leads to an increased understanding of when storytelling as a marketing method is effective.
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A narrative critical analysis of Korah's Rebellion in numbers 16 and 17Taylor, Donald James 01 1900 (has links)
This dissertation examines the complex story of Korah’s rebellion found in Numbers 16
and 17 utilizing narrative critical theory. This study is first grounded in the context of
historical questions surrounding Israel’s emergence as a nation and the narrative’s
potential for historical veracity. Many narrative critics do not feel the theoretical
necessity to establish the connection between an autonomous text and a historical
context. This study does seek to collaborate with historical research, but only as
permitted by the data. Though only biblical and tangential evidence supports the
historicity of the wilderness sojourn, the narrative accounts should not be repudiated
because of philosophical bias or the lack of corroborative extra biblical evidence.
Especially important to a literary interpretation of this narrative is the work of source
critics who during their own enquiries have identified the fractures and transitions within
the story. In considering the text of Numbers 16 and 17, the hermeneutical approach
employed in this study carefully endorses a balanced incorporation of the theoretical
constructs of the author, text, and reader in the interpretive enquiry. From this
hermeneutical approach recent literary theory is applied to the texts of Numbers 16 and
17 focusing particular attention on three narrative themes. First, the narrator’s point of
view is examined to determine the manner that information is relayed to the reader so as
to demur the rebellion leaders. Though features of characterization are often meager in
biblical narratives, there remains sufficient data in this rebellion story to support the aims
of the Hebrew writers and does not undermine the reader’s engagement with the story’s
participants. Finally, the three separate plotlines in this narrative sustain the dramatic
effect upon the readership holding attention and judgment throughout and beyond the
story. In sum, this dissertation highlights the powerful contours of this ancient narrative
by appropriating the theoretical work of narrative critics. The strategies employed in the
writing and editing of this story uniquely condemn the rebels and at the same time serve
to elevate God’s chosen leader Moses. / Old Testament and Ancient Near Eastern Studies / D. Th. (Old Testament)
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Towards an integrative theory of readingVan Wyk, Jerome Alexander 06 1900 (has links)
This study focuses on meaning construction as it occurs in the
reading act. It explores and challenges the view that the
reader usually uses language to construct meaning in a
referential way. This study envisages that the reader who
engages in a literal reading of the text may encount~r serious
epistemological and ontological problems which ensue from such
a narrow reading of the text.
In the context of the dynamics of meaning construction, this
study subsequently problematizes the notion of language vis-avis
the notion of subjectivity and representation. It
challenges the taken for granted assumption that meaning is
pre-ordained and which has to be extracted by a sovereign and
authoritative reading subject. The question of precision and
correctness of grasping textual content is addressed by
exploring those views which seek to go beyond Cartesian
representationalism. This study therefore critically explores
an alternative reading theory by examining the pioneering
dialogical views of earlier theorists to include, ultimately,
those subversive attempts of radical theorists. The latter
group clearly seeks to subvert and even displace the dialogical
reading practices of their predecessors. This study ultimately
proposes the notion of a differential reading discourse. Such
an integrative theory postulates an alternative theory of
reading which in fact provides a more expansive, yet inclusive,
framework of reading. This would entail a form of reading
which would combat the mere consumption of meanings and
acquiescence into ideology-building. It would be a reading
framework that is more in keeping with our socio-political
reality in South Africa, in which people can enjoy a far more
critical and comprehensive view of themselves and of the
society in which they operate. / Information Science / D.Litt. et Phil. (Information Science)
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Leserrespons op die polities-betrokke roman Kennis van die aand van André P. BrinkGeyer, Elizabeth Margaretha 16 September 2014 (has links)
M.A. (Library & Information Science) / Please refer to full text to view abstract
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Interpreting and discussing literary texts : A study on literary group discussionsAxelsson, Karin January 2006 (has links)
Reading and understanding literature does not necessarily have to be an individual act. The aim of this essay is to investigate what happens when six students read a text by Kazuo Ishiguro A Family Supper and then discuss it in a communicative situation. The essay bases its ideas on the sociocultural theory and the reader-response theory. The sociocultural perspective argues that people develop and progress during social interaction, moreover by communicating with other people and by being inspired and subsequently educated through taking part in different social contexts. My idea with this essay is to observe a literary discussion in a group. The observation emphasizes both the individual contribution to the literary discussion and the function of the group. By analyzing the participation of the individual students, I reached the conclusion that the students deal with literature in many different ways. Some focus only on the text and the plot, others discuss social issues in connection to the text and some only respond to the others’ arguments. When studying the group, I looked at the balance in the group, the turn taking between the members and the level of participation. The reader-response theory bases its idea on the reader and the text and the fact that they are connected in a mutual transaction. Every reader brings his or her experiences to the understanding of the text and thereby a text can have multiple alternative interpretations considering the amount of readers. The analysis section in this essay consists of several parts, such as an individual reflection, a group discussion and an individual evaluation.
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