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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"1eadership surveys -- oregon"" "subject:"1eadership surveys -- pregon""

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A readership study of Oregon wildlife magazine

Sullivan, Deborah C. 01 January 1978 (has links)
The purpose of this study was to determine the extent and frequency of readership of the Oregon Wildlife magazine and this relationship to Klapper's reinforcing hypothesis. The basic question posed was: What population of individuals in Oregon read which types of fish and wildlife articles in the Oregon Wildlife magazine, and how do these respondents assess the readability and accuracy of the magazine?
Readership surveys -- Oregon
Oregon wildlife
Mass Communication
Publishing

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