This study was prompted by the reading crisis prevailing in South African schools. The aim of the study is to investigate how primary schools promote and manage a reading culture in selected primary schools in the Limpopo Province. A purposive, qualitative research approach was used with the aim of understanding and developing a holistic picture of how School Management Teams (SMTs) support, promote, develop and manage a reading culture. A multiple case study design was used in three primary schools in one circuit (Sekgosese East Circuit). Eighteen participants took part in semi-structured interviews. Documents were analysed. Artefacts in the classroom were viewed with the intention of establishing how a reading culture can be propagated. The findings indicate that SMTs monitor reading progress by using class visits and by motivating team language teachers. Learners are encouraged to participate in reading competitions. It has also been highlighted that a lack of parental support in the promotion of a reading culture is an impediment to development. Challenges such as overcrowded classes, and shortage of reading material in the classrooms and libraries are experienced; some of these are beyond the control of the school as an organisation. It is important to determine the role played by teachers in planning, organising, leading and controlling matters related to a reading culture at their schools. Heads of Department have to take leadership in this matter by preparing, together with their teaching and library staff, policies and guidelines related to reading activities in the school. In this manner an appropriate environment will promote a reading culture in schools. A reading culture can be described as the creation of conditions that are favourable for ongoing reading. Such conditions require sufficient reading material, space and time for the support, development and nurturing of reading practices. How best can the school manage the situation without compromising a reading culture and the quality of reading and writing? A reading culture has to be sustainable. One of the primary aims is to promote enthusiasm for reading in the school and in the community. / Dissertation (MEd)--University of Pretoria, 2016. / Education Management and Policy Studies / MEd / Unrestricted