Esta tese tem como objetivos: [i] estabelecer os fatores preponderantes para a decisão de investimentos em ativos capazes de gerar de renda mensal de longo prazo; [ii] desenvolver ferramentas de avaliação do investimento para auxiliar na tomada de decisão; e [iii] identificar as expectativas dos investidores, com o intuito de construir um conjunto de premissas para o desenvolvimento de produtos mais ajustados aos seus anseios. Isto é feito por meio de análise comparativa com outras oportunidades de investimento, que leva em conta as expectativas, o humor e as características culturais, racionais, emocionais do investidor e do ambiente externo que o cerca. Para isso é necessário ampliar o conhecimento no campo da análise do comportamento do investidor, com base em sua percepção e expectativas acerca da oportunidade de investimento para a geração de renda mensal de longo prazo (RMLP). É preciso conhecer melhor as raízes das necessidades, desejos e aspirações do ser humano, e da diversidade proveniente das características particulares de cada indivíduo que vive em uma sociedade moderna e organizada, em um mundo que está evoluindo muito rapidamente, com escassez de recursos naturais, de energia e que apresenta grandes mudanças na estrutura da sociedade, das ciências econômicas, do conhecimento e do trabalho, e que, em seu íntimo, busca a felicidade no que entende ser melhor, principalmente para si e para a sua família. / This thesis aims: [i] to establish the predominant factors in the decision-making of investment in assets capable of generating long-term income; [ii] to develop tools for evaluating the investment to assist in the decision-making, and [iii] to identify the expectations of investors, with the aim of building a set of assumptions for the development of products more tailored to their desires. This is done through comparative analysis with other opportunities for investment, which takes into account the expectations, mood, and cultural, rational, and emotional characteristics of the investor and the environment that surrounds him. To this end, it is necessary to expand the knowledge in the field of analysis of the investors behavior, based on his perception and expectations about the investment opportunity for the generation of \"long-term monthly income\" (RMLP). We need to understand better the roots of the needs, desires, and aspirations of human beings, and diversity resulting from the particular characteristics of each individual who lives in a modern and organized society, in a world that is evolving very quickly, with scarcity of natural resources and energy, and that presents great changes in the structure of society, of economic sciences, knowledge and work, and who at his core, seeks the happiness in what he thinks is best, especially for himself and his family.

Esta tese tem como objetivos: [i] estabelecer os fatores preponderantes para a decisão de investimentos em ativos capazes de gerar de renda mensal de longo prazo; [ii] desenvolver ferramentas de avaliação do investimento para auxiliar na tomada de decisão; e [iii] identificar as expectativas dos investidores, com o intuito de construir um conjunto de premissas para o desenvolvimento de produtos mais ajustados aos seus anseios. Isto é feito por meio de análise comparativa com outras oportunidades de investimento, que leva em conta as expectativas, o humor e as características culturais, racionais, emocionais do investidor e do ambiente externo que o cerca. Para isso é necessário ampliar o conhecimento no campo da análise do comportamento do investidor, com base em sua percepção e expectativas acerca da oportunidade de investimento para a geração de renda mensal de longo prazo (RMLP). É preciso conhecer melhor as raízes das necessidades, desejos e aspirações do ser humano, e da diversidade proveniente das características particulares de cada indivíduo que vive em uma sociedade moderna e organizada, em um mundo que está evoluindo muito rapidamente, com escassez de recursos naturais, de energia e que apresenta grandes mudanças na estrutura da sociedade, das ciências econômicas, do conhecimento e do trabalho, e que, em seu íntimo, busca a felicidade no que entende ser melhor, principalmente para si e para a sua família. / This thesis aims: [i] to establish the predominant factors in the decision-making of investment in assets capable of generating long-term income; [ii] to develop tools for evaluating the investment to assist in the decision-making, and [iii] to identify the expectations of investors, with the aim of building a set of assumptions for the development of products more tailored to their desires. This is done through comparative analysis with other opportunities for investment, which takes into account the expectations, mood, and cultural, rational, and emotional characteristics of the investor and the environment that surrounds him. To this end, it is necessary to expand the knowledge in the field of analysis of the investors behavior, based on his perception and expectations about the investment opportunity for the generation of \"long-term monthly income\" (RMLP). We need to understand better the roots of the needs, desires, and aspirations of human beings, and diversity resulting from the particular characteristics of each individual who lives in a modern and organized society, in a world that is evolving very quickly, with scarcity of natural resources and energy, and that presents great changes in the structure of society, of economic sciences, knowledge and work, and who at his core, seeks the happiness in what he thinks is best, especially for himself and his family.

The thesis is focused on the changes in the terms of trade in Czech international trade in the term of from 2005 to 2015, as the period after the Czech Republic joined the European Union. The terms of trade are an important indicator of the benefits and loses of international trade. The main aim is to analyze the changes of terms of trade, the causes of their changes, and the impact on the real economy. The direction of the overall terms of trade index was highly unsettled, and did not actually generated additional gains in the economy not over the reporting period. The overall terms of trades were most influenced by the price development of two groups of the Standard International Trade Classification, Crude materials and lubricants, and machinery and transport equipment. The prices of Crude materials and lubricants are determined mainly by changes in the oil prices. These were very volatile in the reporting period, the especially the collapse of the prices in both 2009 and 2014-2015, had a significant impact on the import prices of the Czech economy. The thesis also analyzes the impact of exchange rate on the international trade prices, in the period since November 2013, i.e. after the Czech National Bank has committed to maintain the rate of Czech koruna against the Euro above the level of 27 CZK/EUR, which helped to protect the economy from deflations and enhance the economic growth. The effect of the weak crown, that favored the Czech exporters, however a faded over time.