by Leung Sui Wai, Tam Kai Yu Margaret. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaf 73). / ABSTRACT --- p.II / TABLE OF CONTENTS --- p.IV / LIST OF ILLUSTRATIONS --- p.VII / LIST OF TABLES --- p.VIII / PREFACE --- p.XI / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Objectives --- p.2 / Chapter 2 --- HO USING SUPPLIES IN HONG KONG --- p.4 / Chapter 2.1 --- Public Housing --- p.5 / Chapter 2.1.1 --- Public rental flats --- p.5 / Chapter 2.1.2 --- Owning flats under public housing schemes --- p.8 / Chapter 2.1.3 --- Home Ownership Scheme --- p.9 / Chapter 2.1.4 --- Middle Income Housing --- p.11 / Chapter 2.1.5 --- New Home Starter Loan Scheme --- p.12 / Chapter 2.1.6 --- Sandwich Class Housing Scheme --- p.12 / Chapter 2. 2 --- Private property --- p.14 / Chapter 3. --- PROPERTY IN MAINLAND CHINA --- p.17 / Chapter 3.1 --- Pricing of property in Mainland China --- p.17 / Chapter 3.2 --- Buyers of properties in Mainland China --- p.18 / Chapter 3.3 --- Threat of incomplete commodity housing (lanmeilou) --- p.18 / Chapter 3.4 --- Hong Kong property agents --- p.19 / Chapter 4. --- ENVIRONMENTAL CHANGE WITHIN RESEARCH PERIOD --- p.20 / Chapter 4.1 --- Residential Property Market --- p.20 / Chapter 4.2 --- The Real Estate Chill --- p.20 / Chapter 4.3 --- The SAR Property Policy --- p.21 / Chapter 4.4 --- "Long-teRm Housing Strategy, 1997" --- p.22 / Chapter 4.5 --- Land release --- p.24 / Chapter 4.6 --- loan for First-time Home Buyers and Sandwich-Class Buyers --- p.25 / Chapter 4.7 --- Privatizing Public Housing --- p.26 / Chapter 5. --- METHODOLOGY --- p.29 / Chapter 5.1 --- Surveys --- p.29 / Chapter 5.2 --- Questionnaire Design --- p.29 / Chapter 5.3 --- Selection of Respondents --- p.33 / Chapter 5.4 --- Data Analysis --- p.33 / Chapter 6. --- SURVEY RESULTS AND ANALYSIS --- p.35 / Chapter 6.1 --- Results and Analysis - Section 1 --- p.35 / Chapter 6.2 --- Results and Analysis - Section 2 --- p.37 / Chapter 6.3 --- Results and Analysis - Potential Buyers --- p.42 / Chapter 6.3.1 --- Age --- p.42 / Chapter 6.3.2 --- Marital Status --- p.43 / Chapter 6.3.3 --- Relatives in China --- p.44 / Chapter 6.3.4 --- Currently Living With --- p.45 / Chapter 6.3.5 --- Currently Living In --- p.46 / Chapter 6.3.6 --- Education Level --- p.48 / Chapter 6.3.7 --- Number of Property Currently Owned --- p.50 / Chapter 6.3.8 --- Income --- p.51 / Chapter 6.3.9 --- Summary of Characteristics of Potential Buyers --- p.52 / Chapter 7. --- RECOMMENDATION --- p.54 / Chapter 7.1 --- Product --- p.54 / Chapter 7.2 --- Price --- p.56 / Chapter 7.3 --- Promotion --- p.57 / Chapter 7.3.1 --- Advertising --- p.57 / Chapter 7.3.2 --- Publicity --- p.58 / Chapter 7.3.3 --- Sales promotion --- p.58 / Chapter 7.3.4 --- Personal selling --- p.58 / Chapter 7.4 --- Distribution --- p.59 / Chapter 8. --- CONCLUSION --- p.60 / Chapter 8.1 --- Feasibility of residing in China but working in Hong Kong --- p.60 / Chapter 8.2 --- Demographic profiles of potential buyers --- p.62 / Chapter 8.3 --- Implications of the current situation --- p.62 / Chapter 9. --- LIMITATIONS --- p.64 / APPENDIX --- p.66 / Appendix A The Importance of Each Consideration when Buying Property in Mainland China --- p.66 / Appendix B Copy and results of the survey used in this project --- p.70 / BIBLIOGRAPHY --- p.73