by Man Suk-lan, Christina, Yeung Mei-fong, Elsa. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 50). / ACKNOWLEDGEMENT --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Scope of the Project --- p.1 / Background --- p.2 / Birth of Austerity Measures --- p.4 / Aftermath --- p.8 / Chapter 2. --- METHODOLOGY --- p.9 / Marketing Situation Analysis --- p.9 / Primary Data Collection --- p.9 / Secondary Data Collection --- p.10 / Data Analysis --- p.10 / Limitations And Obstacles --- p.11 / Chapter 3. --- THE AUSTERITY MEASURES --- p.13 / Details of Austerity Measures in Property Mkt --- p.13 / Immediate Impact of Austerity Measures --- p.15 / Chapter 4. --- LOCAL GOVERNMENT ATTITUDES --- p.20 / General Situation --- p.20 / Northern China --- p.21 / Southern China --- p.21 / Remote Areas in China --- p.22 / Chapter 5. --- STAGE I-IMPACT AND COUNTERMOVE --- p.24 / First Austerity Measures --- p.24 / Impact to the Property Market-Supplier Side --- p.25 / Impact to the Property Market-Demand Side --- p.29 / Countermoves by Developers --- p.32 / Chapter 6. --- STAGE II-IMPACT AND COUNTERMOVE --- p.36 / Second Austerity Measures --- p.36 / Impact --- p.37 / Countermoves --- p.39 / Chapter 7 . --- CONCLUSION --- p.42