Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-03-31T23:08:50Z No. of bitstreams: 1 JomaraDantasPessoa_DISSERT.pdf: 5035247 bytes, checksum: 1ac03d43a6a22e8b292cab856e27b829 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-04-04T23:02:32Z (GMT) No. of bitstreams: 1 JomaraDantasPessoa_DISSERT.pdf: 5035247 bytes, checksum: 1ac03d43a6a22e8b292cab856e27b829 (MD5) / Made available in DSpace on 2016-04-04T23:02:32Z (GMT). No. of bitstreams: 1 JomaraDantasPessoa_DISSERT.pdf: 5035247 bytes, checksum: 1ac03d43a6a22e8b292cab856e27b829 (MD5) Previous issue date: 2015-02-27 / O trabalho ora apresentado busca fazer uma an?lise da din?mica s?cio-espacial das redes associativistas de supermercados e sua import?ncia na redefini??o dos pap?is urbanos de pequenas cidades norte-rio-grandenses. O enfoque te?rico prioriza o com?rcio como um elemento constituinte da cidade cuja compreens?o, permitiu a apreens?o das novas din?micas s?cio-espaciais de pequenas cidades em face do processo de globaliza??o e que ensejou transforma??es no ?mbito de suas formas comerciais. Outro fator importante na constru??o do trabalho foi ? contextualiza??o das mudan?as no sistema de produ??o capitalista com o advento da produ??o flex?vel e das determina??es do processo de globaliza??o econ?mica que propiciaram novas formas de organiza??o do com?rcio. A an?lise emp?rica da pesquisa contempla duas redes associativistas de supermercados, a ?Rede 10? e a ?Rede Serid??, que congregam elementos basilares para a compreens?o da g?nese e evolu??o desse novo modelo organizacional do com?rcio em pequenas cidades do Estado, assim como permitiu compreender as principais mudan?as ocorridas neste segmento da atividade comercial. Como metodologia utilizou-se levantamento bibliogr?fico em livros e peri?dicos, levantamento de dados secund?rios coletados principalmente junto ao SEBRAE e a ABRAS e ainda foi encaminhada uma pesquisa de campo onde foram realizadas entrevistas junto aos gestores de redes associativistas de supermercados, propriet?rios de estabelecimentos associados e com os consumidores das redes pesquisadas. Por fim, conclui-se que a forma??o e expans?o das redes associativistas de supermercados no contexto de pequenas cidades potiguares constitui-se essencialmente em uma alternativa de sobreviv?ncia do pequeno com?rcio tradicional, que partilhando dos princ?pios associativistas ainda que de forma pouco r?gida, conseguem n?o apenas permanecer no mercado, mas se impor enquanto um novo agente no processo de reprodu??o do capital. Deste modo, as redes associativistas de supermercados, na busca de novos espa?os, em especial no ?mbito de pequenas cidades acabam promovendo uma nova din?mica nestas cidades propiciando diferentes fluxos e interconex?es com os diferentes lugares, atribuindo novos conte?dos e papeis urbanos. Ao assumir n?o somente a condi??o de lugar do viver, mas tamb?m o lugar de reproduzir o capital, as pequenas cidades oferecem a sua popula??o melhores condi??es de realiza??o de compras, evitando assim os deslocamentos obrigat?rios da popula??o para outros centros urbanos com o objetivo de satisfazer as suas necessidades de consumo. / The work presented here aims to make an analysis of the socio-spatial dynamics of associative supermarket chains and their importance in redefining the roles of small urban North Rio Grande cities. The theoretical approach gives priority to business as a city constituent whose understanding allows us to seize the new socio-spatial dynamics of small towns in the face of globalization and which caused changes in the scope of its commercial forms. In this sense, we understand that trade, as an essentially urban activity has a very specific characteristic, with respect to its ability to transform the content and meaning of places. Another important factor in the construction work was the context of changes in the capitalist production system with the advent of flexible production and the determinations of the economic globalization process that brought new ways of organizing trade. The empirical analysis of the research includes two associative supermarket chains, the ?Rede 10? and the ?Rede Serid??, bringing together basic elements for understanding the genesis and evolution of this new organizational model of trade in small towns of the state, as well as allowed -In understand the main changes in this segment of commercial activity. The methodology we used literature in books and periodicals, collected mainly secondary data collection with the SEBRAE and the ABRAS and was still a field research where interviews were conducted forwarded along to the associative network managers to supermarkets, owners of associated facilities and with consumers of the surveyed networks .Finally, we conclude that the formation and expansion of associative supermarket chains in the context of small cities potiguares is essentially in a survival alternative traditional small traders, that sharing the associative principles albeit somewhat rigidly guided by the training cooperation networks can not only stay in the market , but to impose as a new agent in the capital of the reproduction process. Thus, the associative supermarket chains in the search for new spaces, particularly within small towns end up promoting new momentum in these cities providing different flows and interconnections with different places, giving new content and urban roles. By taking not only the condition of the place of living, but also the place to reproduce the capital, small towns offer their population better able to make purchases, thus avoiding the mandatory population shifts to other urban centers in order to meet their consumption needs.