This diploma thesis describes consumer behavior in the market, it deals with the brand as such and then deals with individual regional brands. It focuses on the CHUTNÁ HEZKY. JIHOČESKY and the contribution of this competition for selected regional producers. In the practical part are processed and presented graphically. The results of the questionnaire survey, which were attended by South Bohemian regional food producers, The aim was to find out the meaning of thes competation and possibly to propose changes that would make this competition more attractive in the future. The conclusion and discussion is a summary of the results.

The current food system relies on global industrial agriculture and undermines food security partly by destroying the economic underpinnings of a localised food system. The potential efficiency of ecologically-integrated local agriculture addresses the economic and environmental implications of climate change associated with the food chain. The purpose of this study was to examine and compare existing North American models of commercially successful UA from northern climates and to create sample designs of an urban agricultural (UA) enterprise for sites in Guelph, Ontario. A case study approach and literature review was used to elicit key components of successful UA. Results indicate that profitable small scale, ecologically integrated agri-enterprises require a high degree of technical and business skills. Two site-specific designs provide examples of how a commercial urban farm can be incorporated into the city matrix of Guelph, Ontario. / Ontario Centres of Excellence (OCE)

This study set out to test the potential of an environmental management planning method to be adapted into a food system planning framework, referred to as a Regional Food System Management Plan (RFSMP). The RFSMP approach is a valuable and useful tool for regional food systems planning as it promotes community and environmental sustainability through enhanced food self-reliance. The RFSMP framework was developed and tested in the context of the Sea to Sky Region of British Columbia. The main components of the RFSMP framework included delineation of regional boundaries, stakeholder values identification and calculation of food self-reliance. Implementation of the RFSMP framework focused on the planning stage and the crop production components of the food system. This study recommends future work to address agricultural data gaps, complete the RFSMP framework beyond the planning phase and production component of the food system, and test the planning framework in other regions.

The thesis deals with the application of regional foods, their use in gastronomic restaurants and their share of the importance of tourism. Major emphasis is placed on research into how big motivation users of dining restaurants and whether the current menu includes traditional regional foods and local culinary specialities. The theoretical part is introduced such as gastronomy and tourism related issues. It is also presented as an example of individual projects, which are implemented in the Czech Republic and organizations that are engaged in the catering industry. The practical part is focused on the mindset and motivation of people in a matter of culinary tourism and the current choice of fine dining restaurants. Results are presented for clarity in graphs and tables.

The thesis analyzes consumer behavior in the regional food market. The first part focuses on the theoretical part, which contains the basic concepts related to the issue. The second part is focused on analysis of consumer behavior and their preferences on the regional food market via questionnaire. In order to determine consumer preferences and spontaneous knowledge. At the end of the debate and summarizes the facts and include any suggestions and changes.

Organic food is a food product that is obtained from organic products and a limited amount of authorized additives defined technological process according to special regulation and the control regimen. Regional foods are due to short transport distances much fresher than food that has circulated for a long time. Regional foods tend therefore usually taste better and more valuable nutritional properties. Equally important is the fact that the closer the food to the consumer, the less loaded environment during transportation. The aim of the thesis is to evaluate the structure offers regional food and organic food producers to seek their districts Prachatice, and Strakonice Czech Budejovice. When evaluating the questionnaires, it was found that two-thirds of respondents regularly buy organic or regional food. Most often it is bought at a store in a specialized department.Most of the respondents to pay extra for regional food for a month for her to spend in the range of 200 to 500 CZK.

Unsustainable food production and consumption patterns are threatening our living environment and our lives on earth. There is a need for profound transition in our ways to produce and consume food. Food, its production and consumption is a hot topic currently – as can be seen in media and in several projects run by various institutions. Circular economy and sustainable resource management address different actors as well. The City of Lahti joined the FISU-network and is taking steps towards sustainable resource management. This thesis contributes to the ongoing work of the City of Lahti in developing its food sustainability strategic work through its participation in the FISU-network. The study aims to investigate the state of the regional food supply chain of Lahti, Finland, and its path on sustainability transition. Further on, it examines how alternative food networks may impact different aspects of sustainable local development and what kind of a role actors of regional food supply chain play in promoting food sustainability. This study applied a case study approach and used qualitative research methods in the forms of workshop and semi-structured interviews. The results were examined applying the theoretical framework which included Activity theory, Co-Creation and Economy of Common Good. There are various policies and strategies on global, national and regional level aiming to sustain the food system, food production and consumption, as well as promoting the use of local food. Few of them were used to reveal the present state of the regional food supply chain together with the results gained at the workshop and interviews to find the desired way. Alternative food networks may shorten the food supply chain and allow everyone a chance to contribute to local food sustainability. They may have social meaning by bringing the food supply chain actors together and offering more value than purchasing goods. Consumers can act as co-creators having possibility to influence what is produced, where and how. Alternative food networks may not necessarily be ecological, but they may have wider implications for the regional and local communities on economic, social and cultural levels by offering jobs, interaction, as well as giving a face and a story to the food.

Vermont is widely-regarded as a hub for artisan cheese production, with more cheesemakers per capita than any other US state. Despite significant local and statewide support, out-of-state markets are essential to the long-term success of these small-scale producers. In spatially extended supply chains, retailers occupy a pivotal position. This thesis aims to examine the intermediary role of retailers in building social networks between producers and consumers. Consumers appreciate Vermont artisan cheese, in part, because it is embedded in a complex network of social values and relations related to where and how it is produced. Guided by social theories of consumption, sensory experience, and exchange, a transdisciplinary, mixed-methods study was conducted in order to better understand cheese retailers' role in this network. First, participant observation and ethnographic interviews at a specialty cheese shop demonstrated how highly specialized cheese retail professionals (known as a cheesemongers) communicate social information about Vermont artisan cheese to consumers in practice. Specialized narratives are transmitted to consumers through in-store signage and social interactions. These stories also involve the cheesemonger as traveler, developing specialized knowledge of Vermont artisan cheese by traveling to the place of production. A second site of participant observation at a national conference for artisan cheese professionals added breadth to the study. While cheesemongers appear to agree that a certain level of intrinsic quality is necessary for consumer acceptance and preference, many also see the importance of, and derive pleasure from, knowing and conveying the social story, and perceive this to be an important part of their professional role and identity. Second, social network analysis provided a broader examination of relationships between Vermont artisan cheesemakers and retailers in the region. In order to collect data on these relationships, an online survey was distributed to Vermont artisan cheesemakers and follow-up phone calls were conducted. A combination of statistical and network analyses was used to visualize the social structure of the network, identify key actors, and examine qualities of the relationships. The findings suggest that the social network for Vermont artisan cheese is a multiplex system, in which a cheesemaker's relative position in the network is the result of a complex balance--and sometimes compromise--between a cheesemaker's needs, goals, and desires and their various retailers' needs, goals, and desires. Moreover, geographic proximity, time, experience, convenience, cost, history, loyalty, and regard all appear to be important factors in the type of relationship cheesemakers have with retailers, and whether a relationship is established at all.

Information on the use of regional, seasonal and organic foods and opinions on the possible improvement of the current status were investigated in the school catering facilities of the South Bohemian Region. 35 completely filled questionnaires were obtained and evaluated from addressed respondents (heads of catering facilities, directors) of nursery and primary schools. Based on their assessment, it was found that most catering establishments have permanent food suppliers, usually 2 - 3. Kitchen managers prefer suppliers with a larger assortment (wholesalers, supermarkets). 85% of canteens said that regular suppliers give them discounts. From the region's farmers, 35-45% of the canteens take main foods, meat, milk and dairy products, less fruit and vegetables. The most frequently purchased regional food is potatoes, while fish and legumes are mainly imported. Approximately 80% of canteens do not include organic food in the menus. The main reason is their difficult availability and higher price. This is confirmed by the finding that the more the supplier is a local farmer, the fewer canteens use organic products and buy conventional foods. A frequent reason for not using regional food and organic food in the canteens is low awareness of their quality, fear of high prices and limited range. It is therefore necessary for farmers to improve the range of supply, distribution and marketing. Regular workshops for managers and demonstration courses for canteen employees on how to effectively use these foods in menus can improve the situation. Promoting these foods is also important in order to raise awareness among parents and children.

The aim is to develop an educational program with modifications for secondary schools with an emphasis on environmental theme "Healthy diet" based on the analysis of the role of school meals in the education of pupils and students to sustainable development and to the development of sustainable systems of production, distribution and consumption of food in the country. The theoretical part of the preparatory phase and the creation of an educational program with thematic blocks focusing on healthy eating and local food gathering was held and the study of educational and methodological materials, curricula system in the Czech Republic. The practical part includes a new tutorial called , designed for students of secondary schools and secondary vocational schools suited for environmental theme "Healthy Nutrition". This part further includes the evaluation and evaluation program usability in practice