<p><p>Most of the literature explores ethics through the concept of Corporate Social Responsibility, but little is written on Virtue-Ethics; in the sense of an individualistic quest towards human values and virtues. This Report “innovates” in the sense that it explores the concept of aestheticism when applied to business practices.</p><p>Different metaphors about theatre, and music such as songs and jazz, serve to illustrate how businesses can add an aesthetic touch to the organisational life. Followers become supporters, and the leader does not control but inspire her audience.</p><p>The concept of aestheticism is further analysed in view of the current economic environment; hoping for a growing awareness on the need to shift towards a new style of leadership, that would imply greater sense of individual responsibility.</p></p>

Most of the literature explores ethics through the concept of Corporate Social Responsibility, but little is written on Virtue-Ethics; in the sense of an individualistic quest towards human values and virtues. This Report “innovates” in the sense that it explores the concept of aestheticism when applied to business practices. Different metaphors about theatre, and music such as songs and jazz, serve to illustrate how businesses can add an aesthetic touch to the organisational life. Followers become supporters, and the leader does not control but inspire her audience. The concept of aestheticism is further analysed in view of the current economic environment; hoping for a growing awareness on the need to shift towards a new style of leadership, that would imply greater sense of individual responsibility.