A Marxist feminist standpoint positions patriarchy and capitalism as mutually beneficial, thus interestingly situating the new market of male contraceptives (MCs). This project takes an in-depth look at the opinions of 15 young men regarding the use of MCs by examining how Western, heterosexual masculinity informs their attitudes and discusses how a new economic market of MCs may affect current social ideologies about of the sexual division of labor. Because notions of masculinity are essential in perpetuating such ideologies, understanding masculinity as it relates to a new market for MCs is imperative. During a series of focus groups men described this relationship in terms of responsibility, control, sexual pleasure, cost, gendered ideologies, and side effects. As a result of this research, I argue that the emerging market for MCs may simultaneously strengthen power dynamics and restructure labor practices within the sexual division of labor.