Thesis (Ph. D.)--University of Tennessee, 2007. / Title from title page screen (viewed on Oct. 24, 2007). Thesis advisor: Ernest R. Cadotte. Vita. Includes bibliographical references.

Thesis (Ph. D.)--University of Missouri-Columbia, 2004. / Typescript. Vita. Includes bibliographical references (leaves 126-135). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 2004. / Typescript. Vita. Includes bibliographical references (leaves 126-135). Also available on the Internet.

Diploma thesis on the topic of marketing research farmers markets aims to identify the most important motives that influence buying behavior of consumers who visit farmers markets, as well as those who do not seek out farmers markets on the contrary. The first part is to get familiar with issues from a marketing point of view. Next, I considered it important to clarify to what are principles and rules of farmers' markets and how do they work in general. The practical part of my thesis includes its own investigation dealing with the degree of popularity of farmers' markets for consumers in the Czech Republic. The conclusion gives marketing recommendations based on the analysis of the results of my research and the external observation. The results of my research can serve both for laymen who want to learn more about this topic from a marketing point of view, as well as for all stakeholders in this field.

I here have been very few studies carried out on enhancing CFC (Cross-functional Collaboration) for the product design development. nevertheless there is a clear consensus among researchers that this issue is a critical one in ne product design development. Besides, almost all of the research work, which attempted to encourage CFC in NPD situations, was carried out focused on the cross-functional team which is the most effective organisation type to encourage collaboration between other functional groups, rather than the functional organisation, which is difficult organisation to facilitate collaboration between other functional groups. On the other hand, there is still no clear evidence which proves that CFC improves the performance of' design development. Nevertheless, this proof is essential premise to support the value of producing the information to improve CFC for product design development. This research attempts to fill in this gap in the deficiency of research. This longitudinal research has been conducted with complementary research methods: a qualitative research and a quantitative research in the field. As the main body of this research, 15 key -decision makers for new product design development were interviewed and 243 questionnaires from eight leading consumer electronics companies in three countries (Korea, Japan. UK) were analysed. In conclusion, firstly, this research has proved there is a plus correlation between the level of CFC and several dimensions of the design development performance of consumer electronics products. Furthermore, a new framework model is developed and proposed after compressing and combining all vital findings of this research work. This developed model presents three major findings of this research. Firstly, the factors affecting CF C for design development of consumer electronics products, secondly, the priority of importance of these factors, and finally, factors directly contributing to design development performance in several dimensions. Overall, the findings of this research help to people what are valuable factors for building CFC climate and what are prior factor in a quandary concerning, where to concentrate their efforts so as to successfully implement their (TV to improve their design development performance. In particular, the findings of this research could further help designers and design managers who lack the experience and knowledge of collaboration situations in the rigid functional organisational boundaries, which many consumer electronics companies face.

A new product launch is important and difficult part of product life cycle. It also means uneasy process for company. Goal of this diploma thesis is to evaluate chosen marketing mix strategy of relaunch Physiogel on Czech and Slovak market through marketing plan conduct and realization of marketing research focusing on target group. Theoretical part offers basics for better understanding of the topic. Then practical part, consists from two phases, offering conduct of marketing plan and structure, analysis of marketing research and evaluation of results. Output from these activities will consist not only from analysis and evaluation of marketing mix strategy, but also enrichment of information concerning target group and proposal of marketing activities for the brand for year 2014.

Magistro baigiamajame darbe atliekamas vartotojų elgsenos, renkantis kelionių organizatorių, vertinimas. Vartotojams, kuriems reikalingos turizmo paslaugos, į pagalbą skuba kelionių organizatoriai. Jie tenkina klientų poreikius, siūlydami visą kompleksą paslaugų, kurių organizavimas ir vartojimas turi specifinių bruožų. Kiekvieno vartotojo elgesys gali priklausyti nuo vidinių, išorinių bei kitų veiksnių, galinčių lemti galutinį pasirinkimą. Darbo tikslas – atlikti vartotojų elgsenos vertinimą renkantis kelionių organizatorių. Darbo objektas – vartotojų elgsena, renkantis kelionių organizatorių. Darbo uždaviniai: 1. išanalizuoti vartotojų elgsenos sampratą ir esmę; 2. ištirti vartotojų elgseną lemiančius veiksnius bei prekinio ženklo įtaką; 3. išanalizuoti kelionių organizatorių raidą, klasifikavimą ir veiklą; 4. išnagrinėti kelionių organizatorių siūlomas paslaugas; 5. atlikti vartotojų anketinę apklausą siekiant išsiaiškinti jų nuomonę apie kelionių organizatorių pasirinkimą įtakojančius veiksnius. Darbą sudaro: įvadas; 3 skyriai: : pirmame nagrinėjami – vartotojų elgsenos teoriniai aspektai, antrame – kelionių organizatoriai, jų veikla, klasifikavimas, raida bei teikiamos paslaugos (teoriniu aspektu), trečiame – tiriamos vartotojų nuomonės, renkantis kelionių organizatorių, išvados, rekomendacijos, literatūros sąrašas bei priedai. Tyrime dalyvavo 178 įvairaus amžiaus respondentai, kelionių organizatorių vartotojai. Išanalizavus gautus duomenis galima teigti, jog... [toliau žr. visą tekstą] / In this master‘s final work there is fulfilled consumer behaviour research, choosing a tour organizer. Tour organizers are always ready to help the customers needing tourism services. They satisfy the needs offering a set of services the arrangement and use of which feature some peculiarities. Each user’s behaviour can depend on internal, external and other factors, which can predetermine final selection. The purpose – to research of consumer behaviour, choosing a tour organizer. The object – consumer’s behaviour choosing tour organizer. The tasks: 1. To analyse consumer behaviour conception. 2. To analyse the main factors predetermining consumers behaviour. 3. To analyse development of tour organizer, classification and activities. 4. To analyse tour organizers offering services. 5. To analyse consumer types and features of their behaviour. The project consists of: introduction; 3 chapters theoretical aspects of consumers behaviour are analysed in the first chapter; tour organizer types, their activities, classification, development and offered services are (analysed theoretically) in the second chapter; consumers’ opinions in selecting tour organizer are analysed in the third chapter; findings; recommendations; literary list and supplements. There were 178 different age respondents, users of tour organizers participated in the research. After having analyzed the data obtained one can state that Lithuania’ best-known tour organizer is... [to full text]

The main object of my dipoloma work was to analyse consumer`s and shopping behaviour on the market with meat and meat products. Then on the basis of this analysis I should recommend products with consideration of various consumable recommendations to product consumers. For making up this work I have used the study of expert literature as well as the collection of secondary sources. I have obtained the secondary sources by carrying out the questionnaire investigation. From this questionnaire investigation the real consumer`s and shopping manners on the market with meat and meat products in the Czech Republic emerged. I have compiled the informations acquired by the investigation into graphs so that the results were well-arranged. In addition I have analysed the graphs in words. In the next part of my work I was pursueing whether the consumers follow the consumable recommendations concerning meat and meat products consumption. I have compared these recommendations with the research results and I have formulated a concrete consumable recommendation.

This thesis deals with the research on consumer behavior when selecting a summer holiday. The theoretical section summarizes the current knowledge of consumer research and consumer behaviour issues, which forms the basis for the practical part of the thesis. The practical part of the thesis is focused on the analysis and evaluation of the results of the quantitative on-line research conducted with three hundred respondents. The aim is to contribute to the understanding of consumer behavior when selecting a summer holiday and in particular to determine how the amount of consumer's income affects the consumer's choice of destinations for summer holidays and also to identify which channels are the main sources of information for consumers deciding about summer holiday. The research results show a correlation between the level of respondent's income and selection of a particular type of summer holiday destination. In terms of respondent's information sources, internet was evaluated as the most used source of information for holiday decision-making.

The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspectives of grocery shopping and consumer goods through the Internet or through other communication media.