The amount of the loss of the global panel factory in 2011 a record high, the global economy since the financial tsunami hit in 2008, Europe and the United States credit crisis, 311 Japan earthquake, China's economic slowdown and factors that impact the end consumer market. The panel makers around the world must face the predicament of oversupply and lower prices. Especially in Europe and the United States government in the name of ¡§antitrust", so that each panel plant to become the ATM of the local government under a huge amount of fine, really bite the bullet and make every effort inside and outside the attack. The thrust of this case study is to explore the business strategy of the global pane makers to small and medium-size panel. First, analysis of the future trends of the global panel industry. Then in-depth analysis of the competitive advantage of the global panel factory, the object of study is a case company as the main target customers in Japan, Korea, Taiwan, China and other places, including Japan's Sharp, Japan Display, South Korea Samsung Display, LG Display, Taiwan's Chi Mei Optoelectronics, AU Optronics wins China and China's BOE, Tianma company history, vision, mission, strategic positioning, competitive advantage, critical success factors, resource management capabilities. Finally, according to the findings, to develop the company's business strategy of the case. The results of this study are summarized as follows: First, strategic innovation; to change the trend of industrial competition, re-defines the rules of the game with the new industrial competition law, business and the basis of competitive differentiation and advantage. Winning strategy ; turning point in the arrival of the corporate strategy when the environment changes, the enterprise will make good use of the corporate strategy ambitions and their own resources, "pondering" process to identify the unique and winning strategy. Execution¡A the success of the business strategy depends on execution; Great ideas require concrete actions to achieve. Effective supervision and control of operating performance, to fulfill our corporate social responsibility, fair treatment of business stakeholders, business continuity to survive opponents