In the era of lacking raw materials, the energy and resources are getting precious; these factors raise our concern on environmental protection issues and take good care of the only earth. Resource recycling has been built in our daily life, as a result. Upon government¡¦s initiatives and policies, what private sectors can play to maximize the impact? We believe the structure of ¡§recycling channel¡¨ is the most effective operational model with speed. And it will retrieve the valuable resources from consumers, eventually distribute to related industries for recycling. This study targets on Taiwan first island-wide resource recycling channel firm¡¦s innovative business model, and his competition strategy to extend his coverage in mainland China. We analysis and compare the business model and core competence between two firms with different background and industry¡¦s characters Our target firm has been in the business for 8 years, however it still lacks of experience or cases that is similar to our assumption. Our methodology is to interview with experts, review theories, study target firm¡¦s management system, and correlate with my own experience in this industry. We adopt SWOT, Porter¡¦s Five-Force Analysis, Strategy Matrix, and strategy structure to be the framework for this research. We try to propose a solution to target firm for the possible business strategy adjustment, and study the feasibility of copying Taiwan experience onto China. After SWOT analysis, the case company has the competitive advantage of ¡§management system, IT solution, and quality talents¡¨. In order to enlarge the business scale, business strategy should be shifted from ¡§market penetration¡¨ to ¡§diversification¡¨ gradually. To allocate organizational resources align with weighted growth strategy, and utilize current products and services to serve new markets. In the future, the company can move onto the strategies of ¡§sales development and training, seeking alliance inside or outside recycling industry, creative and customized service model, and market segmentations¡¨. To sum up, the case company should choose ¡§differentiation strategy¡¨, and to be recognized and supported by customers. This is the way to avoid price war and secure the profits. Without protection by government resources and policies, Taiwan experience can¡¦t be transplanted to China, due to the nature of different political situation and culture gap.

Abstract Recently years environmental protect conscious have raised, product throw away after used that had been impacted environment awfully. Green design; Environment protect design; Resource recycle; Green marketing; Remanufacture use etc. of concept, have been separate into whole society. As the information products quickly expand demand in the current, the electric information related products made huge numbers, that result in more garbage produce out, it had been stress to the environment. How to process those huge quantity information garbages part, became an important issues. According to the IDC, 2003 survey Taiwan area, the laser printer toner cartridge sales market there are over one million sets, such as that have been produce out huge number blank toner cartridge garbage. There are some small enterprises to remanufacture the use up of blank toner cartridge since ten year ago in Taiwan, they change the laser toner cartridge life cycle ¡ufrom born to dead¡vto ¡ufrom born to born¡vand sell that into printing expendable market, this way have environment protect concept and have economy benefits. But as DIPC, 2003 report the remanufacture toner cartridge¡Athere are ten percentage market share only in Taiwan printing expendable marketing, it is very low than USA or Europe of 30 to 35 percentage market share. The remanufacture toner cartridge business had been meet lower market share grow, because they except the same industry competition, they have meet large OEM printer manufacture sales pressure competition and consumer un-know this remanufacture toner product can provide stable printing quality and save the cost, these laser toner remanufacture industry have been meet grow limit. This study application the small enterprises manufacture advantage, industry environment analysis, industry competition analysis, same field industry competition analysis to establish the toner cartridge business advantage strategy , expect the result outcome can provide the remanufacture toner cartridge of greening business, promotion the green consumer market, extension the environmental protect product, promote environmental four fundamental ¡u4R,reduce¡Breuse¡Brecycle¡Brepair¡vto slow down toner cartridge garbage, save green resource & cost, provide the people job position, finally achieved the enterprises good profit outcome ,and continue competition advantage.