Firms form marketing and technology alliances to access other firms’ resources, and these alliances act as signals to investors. Investors use these signals to adjust expectations about new venture performance prospects, but our understanding of investor responses is incomplete because limited research examines them as a function of factors other than the alliance announcements. To better understand alliances as signals, we must incorporate factors influencing the resources alliances make available. Thus, my research question is as follows: To what extent do partner firm, focal firm, and alliance characteristics provide signals to investors about the resources alliances make accessible? My theory integrates signaling theory and resource-based theory on strategic alliances, and an event study is used to analyze investor responses to alliances formed by high technology new ventures recently having undergone initial public offerings. The findings provide evidence both in support and in contradiction to signaling theory and resource-based theory on strategic alliances. For example, signaling theory logic suggests both that the visibility and prestige of large partners and that the uncertainty associated with small and young firms enhance the strength of signals associated with alliance announcements. In this study, there is no support for the former hypotheses and limited support for the latter. Moreover, although both perspectives suggest that the new venture’s alliance experience increases investor responses, such effects were not found. There was some evidence to support the signaling theory argument that signal consistency strengthens responses. Specifically, investors respond favorably to marketing alliances when the new ventures’ alliance partners have strong commercial resources (many new products per year). There is also evidence that investors respond to the possibility of resource complementarity, contingent on which firm has the resources that complement the alliance. For instance, investors value marketing alliances when new ventures have strong R&D resources. In technology alliances, investors may respond more favorably when new ventures have strong commercial resources (high advertising intensity), but may respond negatively when partners have such resources. In sum, this study provides some support for signaling theory and resource-based theory on strategic alliances, but also provides null results that are inconsistent with either.

Abstract The tourism industry is currently a well emphasized ¡§industry without chimney¡¨ for all countries around the world. It has significant benefit for the creation of job opportunity and foreign exchange. Since Taitung county is a late developed and ¡§tourism-orientated¡¨ area. For the investigation of the tourism policy, the local government can neither change the unfriendly environment nor avoid its influence. It is, therefore, very important for the best usage of the existing resources and conditions. This study, from the point of view of ¡§resource-based theory¡¨, will investigate the appropriate suggestions for the reference of local government. This research focus mainly on the following topics: (1) the feedback of tourism strategy for the existing plan of Taitung county. (2) the study of tourism resource for Taitung county. (3) the tourism strategy for the utilization of the existing resource of Taitung county. This study found that Taitung area has its diversity in ¡§naturalness¡¨ and ¡§humanity¡¨ with high heterogeneity and incomplete resource movement ability. Taitung local government should make up the shortage of planning, managing, interpreting, and marketing personal. For the lacking of marketing ability, Taitung can¡¦t set up its image while comparing with the neighboring area like Pingtung and Hualien counties. This will make Taitung a pass-through touring point that is a fatal condition for tourism development. If area cooperation, by inter-government or government-civilian, can be built successfully, the competitive advantage can be created through win-win opportunity. Based on the above findings, this study suggest Taitung government the following issues: (1) the resource advantage of competition should maintain. (2) the influence of human resource on competition should be emphasized. (3) the optimization of public interest through the idea of comparative benefit. (4) the dynamic strategy planning is needed.

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Despite growing interest in sustainable operations and supply management (SOSM) from both academics and practitioners, literature examining the area remains fragmented. This thesis presents the findings of a study investigating the influence of exogenous pressures and endogenous capability-building, independently and interactively, on sustainable operations and supply management practice adoption. Exogenous pressures, such as regulation and consumer demands, may influence the decision to adopt specific SOSM practices. For example, within the fashion industry, media exposés have heightened consumer awareness of unethical practices creating pressure for fashion retailers to address these concerns within their supply chains more fully. Endogenous pressures, in this case relating to capability-building, may also influence the SOSM practices that organisations choose to adopt, such as the implementation of recycling strategies or energy efficiency initiatives which can reduce both the cost and environmental impact of the focal organisation.

As the the development stage of IC design industry changes, the IC design companies in Taiwan increasingly become more and more. Taiwan design industry ranks the second place in the world, following behind the American IC design industry. The technology becomes maturer and the company scale becomes larger. The demand of the integration is a very important trend for the IC design industry. The resources Taiwan companies have are not enough to sustain the competitive advantage in the global competition. From the viewpoint of markets and products, the systematic companies own the power to decide the product standards. The product development is inclined to the development of Digital Home Integretion. This study is based on the RBV theory to observe the way to compete during the different IC design companies, the industrial analysis by the Five Forces model, and the degree of commanding the demands of customers. Finally, we hope to find out some KSFs (Key Success Factors) of Taiwan IC design companies and IC design industry. This study finds that the scope of product line becomes more and more important. How to decide and develop the new product line efficiently and successfully is a KSF in the future of the IC industry. In the past, Taiwan IC design companies owned the competitive advatege by low-cost stratege, but it is not the KSF in the modern time. The company will focus on the development of integration, brand, and the demand of the product market. We interviewed the executives of the different IC companies in Taiwan, and regarded those companies as our target companies of case study to analyze their KSFs. We discussed their strategies and KSFs by the model of this study. We also find the KSFs may change as the time moves. Key Words¡GIC industry, resource-based theory, KSFs

Abstract This study, based on the strategic analysis of resource-based theory, and a systemic framework of port strategy, is planed by cooperating resources, businesses, organization, coordination and control. In a great corporate strategy, all of these elements are aligned with one other. That alignment is driven by the nature of the firm¡¦s resources. The firm¡¦s resources are the unifying thread and, ultimately, determine the others (Collis & Montgomery, 1998). Which to analyze Kaohsiung Port strategy gathered data from deep interview and second-hand materials. According to the survey, we judged the five elements of Kaohsiung Port to be ;the general nature of resources; the narrow scope of businesses; the large corporate office size; the transferring style of coordination mechanism; and the financial control system. Thus, we suggest that the port enlarge the scope of businesses, reduce the size of corporate offices, and to revise the financial ¡]result¡^control system. These will make each element fit with its nature of resources, improve the consistency of each element, and create a synergy of strategy.

Along with the popularity of the financial industry¡¦s becoming more and more free, large and international, the merging of banking industries becomes the inevitable trend. This research applied the resource-based theory to conduct a case study of merging of public banks by means of the qualitative research so as to understand the financial revolution policy of the financial governmental department and the comprehensive development of the banks studied. This research also focused on the study if the surviving bank made great use of ¡§resources¡¨ to connect with performances & generate the merging synergy. In this research, the main motivation of merging of banks lies in the managing efficacy of economies of scale and economies of scope and the external growth of incorporation can be reached by that. The key factors of successful merging for Bank of Taiwan and Central Trust of China lied in the low homogeneity, fair complementary financial business as well as the excellent base of management. ¡§Resources¡¨ are the key point of incorporation competitive advantage. By the mutual cooperation of capacity renewal and extension, incorporation can make growth and profit as well as reduce the managing risk. Accordingly, the construction and accumulation of resources is the primary consideration of the strategic decision-makers. This research not only justified the effectiveness of the rise in the corporation competitive advantages by ¡§resources¡¨ but also richened the versatility of the resource-based theory. The conclusion of this research was as follows. 1. The merging of Bank of Taiwan and Central Trust of China could enhance the competitive advantages of Bank of Taiwan, develop the managing synergy and achieve the external growth. 2. The merging of Bank of Taiwan and Central Trust of China had the positive assistance in enhancing the economies of scale and extending the economies of scope for Bank of Taiwan. 3. The merging of Bank of Taiwan and Central Trust of China made the application of Bank of Taiwan¡¦s incorporation resources and the connection with performances more efficiently as well as reduced the management cost.

This study sets out to address the question of whether the costs and the benefits of measuring intellectual capital assets differ depending on the driver for that measure. Although pressure is growing on firms to measure and report on their intellectual capital assets no research has yet been published that questions the costs associated with such actions. And although academic research has purported to show links between the management of intellectual capital assets and real business benefits the research carried out thus far'has not focussed specifically on the benefits of measuring intellectual capital assets. Although there are now a variety of intellectual capital asset measurement frameworks there has been no cross comparison as to which intellectual capital asset measures provide the most business insight or where the outcome of that measurement is most effective. Using a multi method approach the thesis is tested in three phases; an extensive literature review covering intellectual capital, performance measurement and organisational effectiveness; a survey and content analysis to explore what and why companies measure; and structured interviewing of six companies to investigate the costs and the benefits of measurement. The thesis is tested through the investigation of thirteen propositions which show that: firstly, there is a difference in the relative cost of measuring intellectual capital assets given the measurement driver, which is explained by the frequency of measurement, the mode of data collection and analysis, and whether the use of the measure is a by product of some other driver, secondly, that the insight provided by an intellectual capital asset measure differs given the measurement driver, thirdly, that the measurement of intellectual capital assets is most effective for planning the future; and lastly, that particular measurement drivers are effective, to differing degrees, in financial, customer, operational, people and future organisational performance domains.

This study analyzes the assets and capabilities of nonprofit organizations under Resource-based theory through literature searches. The questionnaire which focuses on the characteristics of the organization and precinct, hopes to explore a good management model that enables the most efficient use of resources and yields effective management results. Such management model serves to provide guidance and recommendations for the most basic unit of the police authority - Police Station. It is common that the Police Department rotates the chief officer from time to time in order to prevent fraud or to meet the mission requirements. During the time of writing the paper, several police chiefs have rotated their positions. Because each chief has his own management style, the police staff needs to adapt to different ways of management. Unless the rules are written clearly by the higher level of authority, it is often seen that management styles would change as a different police chief is assigned to the position. There are no specifications for a standard management style in the provisions for police officers. Therefore, a chief¡¦s personal management and leadership style leads the police station to either success or faiure. This study concludes that individual stations are better able to achieve good results, implement sound internal controls and build solid relationships among colleagues when the leading officer employs a balanced management style that incorporates various strategies such as discussion, unique approaches based on individual needs, and hierarchical reporting.

In recent years, firms' environment is more and more competitive. If they always use the same strategy, it is not easy to get success. By case study, I will try to find different other places. Also using "Resource-Based Theory", it finds company's major capability, resource and future. Offer to make a decision when firms use strategic alliances.