The initial and maintenance effects of a Daily Behavior Report Card (DBRC) intervention and fading procedure on Academic Engaged Time (AET) of a 6-year-old boy with Developmental Delay and Attention Deficits were evaluated with a reversal design. Following an initial baseline, the DBRC was implemented and then completely removed followed by reapplication of the DBRC. Subsequently, the report card was gradually reduced in the frequency of its use from very daily to every other day. Increased AET reliably varied with the application and then removal of the DBRC. Whereas complete removal of the DBRC resulted in substantial decreases in AET, response dependent fading of the card was associated with AET of 80% or above. Teacher intervention ratings demonstrated social validity of the intervention in terms of its effectiveness, acceptability and efficiency. Research and practical issues are discussed.