by Cheng Yiu Ming, Eddie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 80-81. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter I. --- INTRODUCTION --- p.1 / Definition --- p.2 / Definition of a 'Western' restaurant --- p.2 / Definition by type of ownership --- p.4 / Definition of 'entrepreneur' and 'entrepreneurship' --- p.4 / Objectives of the paper --- p.6 / Chapter II. --- METHODOLOGY --- p.9 / Research design --- p.9 / Level of research target --- p.11 / Population frame --- p.12 / The interviews --- p.14 / The survey --- p.14 / Research Limitation --- p.14 / Chapter III. --- HISTORY OF WESTERN RESTAURANT INDUSTRY IN HONG KONG --- p.19 / Chapter IV. --- "RESEARCH RESULT AND ANALYSIS I : MOTIVES, PROBLEMS AND OPPORTUNITIES" --- p.23 / Motives behind starting a restaurant --- p.23 / The background of the owner/operator --- p.24 / Interest or hobby for the owner/ operator --- p.24 / Treating the restaurant business as an art form --- p.25 / Problems and Opportunities --- p.25 / Competition --- p.25 / Rent --- p.26 / Employee turn-over --- p.27 / Supplies --- p.29 / Some of the ways to counter these problem areas --- p.30 / Competition --- p.30 / Rent --- p.30 / Employee turn-over --- p.31 / Supplies --- p.32 / Opportunities --- p.33 / Catering --- p.33 / Lunch box and lunch delivery --- p.34 / Franchising --- p.35 / Vertical integration --- p.36 / Chapter V. --- RESEARCH RESULT AND ANALYSIS II ： MARKETING AND SUCCESS FACTORS FOR A WESTERN RESTAURANT --- p.37 / Determining factors for success according to the restaurateurs --- p.37 / The four Ps of Marketing in the western restaurant industry --- p.38 / Product --- p.38 / Price --- p.40 / Place --- p.41 / Promotion --- p.43 / Chapter VI. --- RESEARCH RESULT AND ANALYSIS III : RESTAURANT AND ENTREPRENEURIAL TRAITS --- p.44 / Contents of the questionnaire --- p.44 / Interpretation of survey result --- p.45 / Chapter VII. --- MINI CASE STUDIES --- p.50 / USA Deli --- p.51 / California --- p.54 / Cafe de Paris --- p.57 / Amigo --- p.60 / Chapter VIII. --- CONCLUSION --- p.65 / Paper summary --- p.65 / Recommendations for a restaurateur --- p.67 / NOTES --- p.71 / APPENDIX --- p.72 / BIBLIOGRAPHY --- p.80