The principle aim of the diploma thesis is to analyze sale of organic food within selected retail chains. Specifically, it is determination of the sale strategy, assortment structure, conditions and culture of the organic food sale. The thesis comprises a part of the MSM 0652104020 research project of the College of Economic of the South Bohemian University.

The purpose of the diploma thesis is to identify main activities and responsibilities of key account managers - based on example of Imperial Tobacco CR, s.r.o. company. The theoretical part describes the development of the Czech Retail market from 1989 till 2007. It is focused on international retail chains and it's entrance in the Czech market. Also main trends and possible future development are identified. The practical part provide with detailed characteristics of the Czech tobacco market as well as Imperial Tobacco CR, s.r.o. company - a representative of suppliers. Crucial part is the analysys of activities and responsibilities of Imperial Tobacco's key account managers. The authenticity is guaranteed by real business examples, situations and relationships.

The subject of this thesis "The development of international retail companies in the Czech republic and its economic aspects" is a comprehensive evaluation of the operation of international food retail companies focused on supplier-customer relationships. The dissertation is divided into three parts. The first part deals with the origin and characteristics of modern retail chains and instruments of analysis assess the competitive forces in the industry. The second part is devoted to the parameters of business conduct and analysis of the allocation of economic surplus in favor of the retailer. The third part is devoted to the role of prices in the retail, including price wars and its impact on suppliers and consumers

Detaljhandeln har förändrats i och med digitaliseringens framfart. Teknikens utveckling tillsammans med en större andel uppkopplade konsumenter innebär nya försäljnings- och marknadsföringskanaler för detaljhandlare. Detta har medfört att detaljhandelsföretag ställs inför krav av att integrera de olika kanalerna med varandra vilket inom forskningen benämns som en omnikanalstrategi. Syftet med studien har varit att, ur ett företagsperspektiv, undersöka hur svenska detaljhandelskedjor arbetar med att integrera digitala och fysiska försäljnings- och marknadsföringskanaler. Detta för att erhålla en bättre förståelse för fenomenet omnikanal och hur företag går tillväga för att integrera kanalerna med varandra. Studien ämnar bidra med kunskap kring hur företag kan skapa en enhetlig upplevelse mellan sina olika kanaler. I studien har en kvalitativ forskningsmetod tillämpats där semistrukturerade intervjuer genomfördes med detaljhandelsföretag som arbetar med omnikanaler. De företag som medverkade i studien var Cervera, Elgiganten, Gina Tricot, Kappahl, Kicks, Lyko, Netonnet och Royal Design. Resultatet av studien påvisar flera aspekter gällande hur detaljhandelsföretag kan integrera de digitala och fysiska försäljnings- och marknadsföringskanaler med varandra samt dess utmaningar och möjligheter. En modell har även tagits fram, vilken består av fyra gemensamma grundläggande steg gällande att skapa en enhetlig upplevelse mellan kanalerna. De fyra stegen som identifierats är: nulägesanalys, identifiering av kundresan, skapa konsensus samt integrera system. / The retail industry has changed with the advance of the digitalization. The development of new technology and consumers who are continuously connected online implicate new sales and marketing channels for retailers. This imply that retail companies face the requirement of integrating the different channels with each other, which in research is called an omni-channel strategy. The purpose of the study has been, from a management perspective, to investigate how Swedish retail chains work to integrate both digital and physical sales and marketing channels. This to obtain a better understanding of the phenomenon omni-channel and how companies integrate the channels. The study aims to provide knowledge for how companies can create a unitary experience between their different channels. The study applied a qualitative research method in which semi-structured interviews were conducted with Swedish retail chain companies that has an omni channel strategy. The companies that participated in the study were: Cervera, Elgiganten, Gina Tricot, Kappahl, Kicks, Lyko, Netonnet and Royal Design. The results of the study show several aspects regarding how retail companies can connect their digital and physical sales and marketing channels with each other but also which challenges and opportunities there is. A model has been developed showing four common basic steps to create a unitary experience between the channels. The four steps are: status rapport, customer journey identification, creating consensus and integrating systems.

The aim of this thesis is to depict specifics of Corporate social responsibility in food retailing in European perspective. The empirical part provides an analysis of CSR strategies of eight major food retail chains in the Czech Republic. Responsible actions are summarized according to the level of CSR to: minimize risks, enhance business and generate innovations. Survey was conducted in order to obtain consumers' perceptions towards CSR actions in food retailing and image of analyzed retailers.

The thesis focuses on study of consumers media produced by the chain stores and their use by the target audience including the perspective of creative consumption theory. The creative consumption theory presumes an active role of a consumer in the process of consumption. It believes that the consumer can consciously influence the development and behaviour of the society in general only by their consumer behaviour. The practical part of the thesis is accompanied by a theoretical frame of consumption history and consumer's history and its role in today's consumer society. There is also a part dedicated to a brief introduction of the Czech retail market, selected retail chains and their customer media and customers' segmentation with respect to the creative consumption theory. The first quantitative analysis study shows how many inhabitants of one Prague's housing projects do not want to receive any advertising to their letter boxes and why they have actively labelled their letter box with a label asking for "NO advertising". The main research focuses on the use of customer media also in the light of the creative consumption theory. On the basis of a qualitative analysis I try to find answers to questions how readers of consumer media understand consumption, how they find media of retail chains, which...

Consumer culture of social classes in terms of food purchasing and consumption habits Monika Novotná Abstract This work deals with historical and sociological view on the issue of grocery obtaining and consumption between the end of World War II to the present. Grocery obtaining and consumption is understood as a symbolic expression of social status in society. The work is divided into two parts. Theoretical-historical part examines how food consumption is linked to changes of social stratification. Research part of thesis builds on the theme of food consumption by examining the shopping habits in relation to social class. The main question of theoretical-historical part is whether and how food consumption, relates to social differentiation. Trend of convergence of differences in consumption and rate of consumption stratification of social classes are monitored in time series in two eras - the communist period and the period after 1989. For both periods, a secondary analysis of historical data on the consumption of specific types of food that aims to detect differences or similar trends between social classes. While in the period of communism different social strata tend to convergence their consumption, with the exception of the cooperative farmers, whose consumption is influenced by self-supplying, after...