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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Beyond the Click: : Incentivizing Customer Responses in a Digital Space

Petros, Angelina January 2023 (has links)
This research delves into the intricate dynamics of customer incentivization in company outreach, exploring the impact of incentives on consumer behavior. The study reveals a compelling connection between consumer opinions on monetary incentives and their actual responsiveness, emphasizing the need for strategic incentive-based programs. Theoretical frameworks, including regression analysis and Spearman's rank coefficient, are introduced for statistical analysis. Hypotheses posit a correlation between incentives and customer response, and the superior influence of altruistic motivations. The study employs a cross-sectional design utilizing Amazon MTurk workers,  Results indicate positive responses to company outreach, supporting the positive impact of incentives. Altruistic motivations significantly correlate with consistent engagement, but so does extrinsic motivations.

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