Ringing phones are common in work space environments in the 21th century and while capturing the attention of the call-taker they also tend to disrupt people in the surrounding environment. This study aims to investigate the attentional capturing effect of ringtones by comparing sudden and increasing onsets with quiet and noise masking conditions while participants undertook a test of short-term memory for serial order (serial recall). The experiment presented new evidence that increasing ringtone sounds have a disruptive effect on serial recall processing. A masking noise background, however, successfully eliminated the effect of the increasing ringtone sound.  In contrary to what was anticipated, the ringtone with the sudden onset did not cause an attentional capture effect, suggesting at least in behavioural terms, it was successfully ignored. The results are discussed in relation to the literature on looking effects. Increasing ringtone sounds may appear looming, with sudden onset sounds decreasing in volume appearing receding. The central idea is that looming sounds are more disruptive to serial recall because they cause a diversion of attention from the serial recall task so as to react to the apparently approaching sound. The disruption attributable to looming sounds may be a form of attentional capture that is more specific than those triggered by deviant events within a to-be-ignored stream of sounds.

Ringtones are a common distracting sound in modern workspaces. In an earlierexperiment, ringtones increasing in volume (looming) produced greater attentional capture effectin the context of serial short-term memory, than ringtones with sudden onsets that decreased involume (receding). To determine whether this effect occurred merely because the loudest part ofthe looming ringtone coincided with the most sensitive part of the serial short-term memory task,this study repeated the sound conditions of the first experiment, but altered their timing. In thisstudy, the onset of the ringtones were brought forward in time such that the loudest part of thelooming ringtone now coincided with the part of the serial short-term memory task wherein theonset of the looming ringtone occurred in the first experiment. The looming ringtone againproduced more disruption than the receding ringtone, which failed to disrupt performance relativeto the quiet control condition. The presence of a masking sound eliminated the looming ringtoneeffect, as in the previous study. The results here support previous work demonstrating that thelooming sounds give rise to attentional capture and that this reflects an evolutionary adaptation tounconsciously react to approaching sounds/objects.