This investigation is based on a hypothesis in consequent of the following questions: How did the biblical narrators, evangelists, as well as correspondents, such as Paul, communicate or explain theological concepts or the εὐαγγέλιον to their urban, highly politicised, culturally diversified and Roman Law orientated audiences, readers or addressees? How may the word of God be explained to modern communities, urban societies who themselves too are highly politicised, live in a culturally diversified country and whose daily life is controlled by the laws of the country in which they live? In seeking to provide answers to these problematic questions, biblical scholars, past and present, have developed various theories and methodologies. Most of these theories and methodologies, though based on exegetical framework, have to this day not provided an adequate or satisfactory answer. There is in addition no consensus among past and present biblical scholars concerning this problem. Each of these theories or methods is limited. None of them is universal or a panacea (Keegan 1985:7). Since the 1970s new theories and methods in the form of rhetorical analysis following in the footsteps of Graeco-Roman rhetorical criticism have emerged and flourished (Du Toit 1992:465,468,469). These were subsequently followed by further developments, also based on the rethorical criticism approach, though with a different emphasis. Within the past 20 years or so, a new way of analysing the text of the Scripture (primarily the New Testament) has been developed. Recently Vorster (1990:107) stated that an analysis of the New Testament letters can no longer stop at a structural analysis, but has to take cognizance of aspects of conversational analysis and rhetoric; that an interactional model rather than a structural approach should be adopted in the analysis of letters. Theoretically, this is a bibliological research problem because to this day no study has produced a theory or an approach that addresses this problem. This fact also endorses the novelty of this research, because there is no study to date that provides an adequate response or solution to the problem concerning Paul’s contextualisation of juridical imagery with theological concepts in order to explain such concepts to his addressees. The number of different theories and approaches are indicative of the fact that the solution to the problem is not in sight as yet. This problem, though valid, cannot be easily solved. However, as investigations in this field proceed researchers will come closer to a solution. The hypothesis, which is under discussion in this thesis is: that Paul contextualised theological concepts with juridical imagery, which were well – known to his addressees by using rhetorical and logical techniques in order to explain these concepts to them. That this approached may be adopted and applied in contemporary exegesis and homiletics. This research brings into prominence Pauline contextualisation of theological concepts with juridical imagery in Romans. Like most of the other approaches, this new approach has also been developed from methods first used in secular studies (Keegan 1985:2). However, it differs from its predecessors in the sense that it investigates how Paul contextualised theological concepts in Romans by utilizing juridical imagery with which his addressees were knowledgable, in order to connect with his addressees’ frame of reference and explain such theological concepts to them. / Prof. Jan A. du Rand