Cheng Wai Sum, Christine. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 133-135). / Abstracts in English and Chinese. / Chapter Chapter 1 --- Background --- p.1-5 / Chapter Chapter 2 --- Literature Review and Research Methods --- p.6-24 / Chapter Chapter 3 --- Framework for Data Analysis and Interpretation: A Commercialization-Moralization Continuum --- p.25-33 / Chapter Chapter 4 --- The Commercializing Role of a Fan Club: Joey Yung International Fan Club --- p.34-66 / Chapter Chapter 5 --- The Moralizing Role of a Fan Club: Hong Kong Teresa Teng Fan Club --- p.67-97 / Chapter Chapter 6 --- A Dual-purpose Fan Club: Andy World Club (AWC) Limited --- p.98-119 / Chapter Chapter 7 --- Discussion and Conclusion References --- p.120-132