Now a days where technological advancements are growing at a rapid pace, it has become a common norm for all the manufacturing companies to be abreast with these advancements for being competitive in market. This thesis deals with development of one such common norm for one of the products (Roof rack component) for company Thule. The main aim of the thesis is to curtail the products lead time to market and this was achieved by using an artificial intelligence technique i.e., Case-based reasoning (CBR). Roof rack component which is mounted on car roof is mainly constituted by two parts foot pad and bracket, this thesis main interest was concerned with only brackets and its geometry. This thesis is based on contemplating the already implemented concepts in this context, designer requirements and exploring better solutions. The methods of implementation adopted here was using CBR concept which is based on indexing , retrieve, adapt, review, retain and employing these concepts in form of an algorithm. The concept for developing the algorithm was based on Iterative closest point (ICP) approach which emphasise on assigning lower weight to pairs with greater point to point distance. The results portrayed are with respect to geometry and also with respect to application interface developed, which both together provides us a better solution.