Apparent increases in sales and price of rural land, recent changes in land taxing procedure and proposed land-use legislation have brought forth a number of land questions among legislators, public officials and the general citizenry of Utah. This study is directed at questions pertaining to land purchases and land buyers in rural Utah counties. A random sample was taken of the land transfer cards on file at the Utah State Tax Commission. Land buyers whose names appeared on the transfer cards and the returned questionnaires were used in the analysis and are the sole basis of the conclusions of the study. General conclusions from the study were: Land-use at the time of the transaction was most frequently agricultural or vacant or idle for acreages and was most frequently nonagricultural for lots. Following the transaction there was a tendency on the part of buyers to change agricultural and vacant or idle land to a different land use. Buyer characteristics such as annual income, buyer age and residence varied among the regions of the state and were important factors in land transfers. About 50 percent of the total dollars spent for land parcels included in the sample went for residential land. Land located near city limits, improved or unimproved, averaged the highest price per acre or lot. The study's conclusions apply only to recorded land transfers on file at the Utah State Tax Commission for the years 1969 through 1971.