Na década passada, duas centenas de municípios paulistas ampliaram suas áreas de Mata Atlântica, sendo que a maioria deles concentra-se em territórios contíguos formando verdadeiras manchas de recuperação florestal no mapa do Estado. Esta tese procura identificar os principais determinantes que explicam este inusitado aumento. A suposição inicial era de que a recuperação da Mata Atlântica estaria associada ao avanço dos empreendimentos que valorizam o patrimônio natural e que promovem o seu aproveitamento econômico. A pesquisa mostra que o cumprimento da legislação, decorrente da fiscalização mais rigorosa, e a retração das atividades agropecuárias, que permite a regeneração natural das matas, foram os principais determinantes da recuperação da Mata Atlântica na década passada. Todavia, como suposto inicialmente, em alguns territórios paulistas já se nota uma rara combinação entre empreendedorismo e conservação florestal. Essa sinergia não surge ao acaso; depende, em grande parte, da existência de arranjos institucionais entre atores públicos e privados interessados na conservação do patrimônio natural. / Over the last decade, some two hundred municipalities in the state of São Paulo increased the area of Atlantic Forest, and since most of them are adjacent areas they are starting to show up as authentic spots of recovering forests on the map of the State. The present thesis seeks to identify the major factors underpinning this unprecedented increase. The initial premise was that the recovery of the Atlantic Forest was associated with the increasing number of ventures protecting natural heritage and promoting its economic exploitation. The study shows that compliance with the legislation, resulting from enhanced enforcement, along with a reduction in farming and livestockbreeding activities that allowed the natural growth of the vegetation, were the main drivers of the recovery of the Atlantic Forest over the last decade. However, as initially assumed, a rare combination of private enterprise and forest conservation can be witnessed in some areas of São Paulo State. This synergy has not arisen by chance; it mainly depends on the existence of institutional agreements among public and private players committed to the conservation of the natural heritage.

Na década passada, duas centenas de municípios paulistas ampliaram suas áreas de Mata Atlântica, sendo que a maioria deles concentra-se em territórios contíguos formando verdadeiras manchas de recuperação florestal no mapa do Estado. Esta tese procura identificar os principais determinantes que explicam este inusitado aumento. A suposição inicial era de que a recuperação da Mata Atlântica estaria associada ao avanço dos empreendimentos que valorizam o patrimônio natural e que promovem o seu aproveitamento econômico. A pesquisa mostra que o cumprimento da legislação, decorrente da fiscalização mais rigorosa, e a retração das atividades agropecuárias, que permite a regeneração natural das matas, foram os principais determinantes da recuperação da Mata Atlântica na década passada. Todavia, como suposto inicialmente, em alguns territórios paulistas já se nota uma rara combinação entre empreendedorismo e conservação florestal. Essa sinergia não surge ao acaso; depende, em grande parte, da existência de arranjos institucionais entre atores públicos e privados interessados na conservação do patrimônio natural. / Over the last decade, some two hundred municipalities in the state of São Paulo increased the area of Atlantic Forest, and since most of them are adjacent areas they are starting to show up as authentic spots of recovering forests on the map of the State. The present thesis seeks to identify the major factors underpinning this unprecedented increase. The initial premise was that the recovery of the Atlantic Forest was associated with the increasing number of ventures protecting natural heritage and promoting its economic exploitation. The study shows that compliance with the legislation, resulting from enhanced enforcement, along with a reduction in farming and livestockbreeding activities that allowed the natural growth of the vegetation, were the main drivers of the recovery of the Atlantic Forest over the last decade. However, as initially assumed, a rare combination of private enterprise and forest conservation can be witnessed in some areas of São Paulo State. This synergy has not arisen by chance; it mainly depends on the existence of institutional agreements among public and private players committed to the conservation of the natural heritage.

The incorporation of consumption-oriented activities into rural space can be observed in the appearance of newly valued rural amenities and the increasing frequency and popularity of culinary tourism destination marketing. In exploring the relationships between local food and culinary tourism, this research sought to better understand the impact of culinary tourism on the production and consumption of local food in Prince Edward County, ON. Interviews revealed that opportunities presented by culinary tourism are a prime motivation for restaurants to engage in the local food system, and that local food producers are less tied to their restaurant linkages than to alternative marketing channels owing to high levels of product substitutability and the opportunity costs associated with direct exchange. Additionally, it was observed that culinary tourism both inherently and paradoxically contributes to expansion of local food systems beyond regional boundaries, giving rise to a discussion on the positioning of local food as an alternative or complementary component to the globalized food system.