This study examines the events surrounding the firing of Russell Dilday at Southwestern Baptist Theological Seminary as a social drama. The results suggest that, for application to post-industrial cultures, adaptations need to be made to Victor Turner's original method. The addition of Thomas Farrell's anticipation phase, identification of the breach with the transgression, and examination of unique facets of post-industrial cultures such as economic factors and the role of the media are recommended modifications. In light of these differences, the study concludes that the state of affairs at Southwestern is characteristic of schism in a post-industrial culture.