<p>Predmet istraživanja doktorske disertacije jeste razvoj modela za povećanje poslovnih rezultata preduzeća koji je zasnovan na inovativnim pristupima saradnje sa klijentima. U fokusu rada nalaze se pojmovi malih i srednjih preduzeća (MSP) i poslovni rezultat preduzeća iz komercijalnog dela auto industrije, koji će biti oslikan kroz prihode. Automobilska industrija je izuzetno ciklična industrija, i kao takva zavisi od raspoloživosti investicija u nekom datom trenutku, te je iz tog razloga kvalitetno koncipirana strategija pristupa klijentima kompanije primarna alatka za održanje nivoa prihoda i njihov porast u industriji kao što je automobilska.</p> / <p>The subject of doctoral dissertation research is the development of a model for increasing the business results of the company, which is based on innovative approaches to cooperation with clients. In the focus of the work are the concepts of small and medium-sized enterprises (SMEs) and the business results of the company from the commercial part of the auto industry, which will be painted through revenues. The automotive industry is a highly cyclical industry, and as such depends on the availability of investments at some point, and for this reason, a well-conceived strategy for accessing the company&#39;s clients is the primary tool for sustaining the level of revenue and their growth in the industry, such as automotive.</p>

abstract: Starting from 21st century BC, China has had strong but isolated philosophies for making things, which dominated the style and spirit of Chinese design. With globalization, however, contemporary Chinese design fell under the influence of Western design including design practice, design theory, and education. Today, by improving capacity for independent innovation, and creating its own brand, China may be able to change its current practices of production that are defined by high consumption of resources, high pollution and low value-add. The search for high-quality Chinese design, which is both original and innovative with unique and identifiable features, has become a vital challenge for the Chinese government, organizations, and companies. Promoting original Chinese design with adding cultural values, in the past decade, has become prominent in various design fields because of the growing need to support economic development, upgrade industrial infrastructure, and promote national identity. In this context, many small-medium, creative and design-focused companies have been established with the goal of pursuing original Chinese design all the while concentrating on Chinese culture and users. In order to understand the present scenarios of original Chinese design, this research examines furniture design in select SMEs in China by studying relevantly critical issues: the motivation of designers for pursuing original Chinese design; the design ideas, practices and business strategies of these SMEs to build original and influential design brand; the challenges and opportunities in the furniture design industry while promoting original Chinese design; and the emerging picture of future Chinese design. This research applies the methodological framework of grounded theory with qualitative research methods including semi-structured interview and in-depth case studies. As a result, regarding interaction among Chinese culture, original design, and entrepreneurship, the research reveals three key findings regarding the interaction among Chinese culture, original design and entrepreneurship. First, “reflect Chinese culture”, particularly essential traditional Chinese culture, is a common ground of original Chinese furniture design, which has been shown both from design ideas and practices of the select SMEs. Second, insufficient entrepreneurship influences the promotion of original design brands both in domestic and international market. Third, innovative design among contemporary furniture designers is constrained by a morass of Chinese culture impediments, such as lacking critical thinking and overemphasizing on inheritance of traditions. Moreover, the research presents a theoretical framework with key implications for developing and promoting Chinese design that is original, innovative and socially impactful. The insights gained from the research also provide a foundation and possible direction for future studies on design, culture, entrepreneurship, and other creative industries both for China and other nations. / Dissertation/Thesis / Doctoral Dissertation Design, Environment and the Arts 2018