Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. This study examines the influence of pricing strategy on the growth of SMEs in Liberia. This master's thesis aims to investigate  the influence of pricing strategy on the growth of SMEs.  In order to investigate the concepts mentioned above, existing literature was reviewed. Following that, a frame of reference was created in order to further investigate these concepts in relation to the case of Liberia. The study adopts a qualitative approach, using a case study design to explore the pricing strategies adopted by SMEs in Liberia and their impact on business growth. Data were collected through semi-structured interviews with SME owners and managers in different industries in Liberia. The data collected were analyzed using content analysis to identify common themes and patterns in the responses. The study's findings indicate that pricing strategy significantly impacts the growth of SMEs in Liberia. The study found that SMEs in Liberia adopt various pricing strategies such as cost-plus pricing, value-based pricing, and competition-based Pricing. However, the most effective pricing strategy for SMEs in Liberia is competition-based Pricing. The study also found that other factors, such as cost of production, competition, and market demand, influence the pricing strategy adopted by SMEs in Liberia. Furthermore, the study revealed that SMEs face various challenges in implementing pricing strategies, such as a lack of pricing knowledge and skills, poor understanding of customer needs, and inadequate market research. / Små och medelstora företag (SMF) spelar en avgörande roll i den ekonomiska utvecklingen i alla länder. Men på grund av olika utmaningar, inklusive regeringens politik, produktionskostnader, konkurrens och efterfrågan på marknaden, kämpar små och medelstora företag ofta för att överleva och växa. Prissättningsstrategin är en av de kritiska faktorerna som avgör små och medelstora företags framgång. Denna studie undersöker hur prisstrategin påverkar tillväxten av små och medelstora företag i Liberia. Denna masteruppsats syftar till att undersöka prisstrategins inverkan på tillväxten av små och medelstora företag. För att undersöka de begrepp som nämnts ovan har befintlig litteratur gåtts igenom. Därefter skapades en referensram för att ytterligare undersöka dessa begrepp i relation till fallet Liberia. Studien antar ett kvalitativt tillvägagångssätt, med en fallstudiedesign för att utforska prissättningsstrategier som antagits av små och medelstora företag i Liberia och deras inverkan på företagstillväxt. Data samlades in genom semistrukturerade intervjuer med små och medelstora företagsägare och chefer i olika branscher i Liberia. De insamlade uppgifterna analyserades med hjälp av innehållsanalys för att identifiera gemensamma teman och mönster i svaren. Studiens resultat indikerar att prissättningsstrategin avsevärt påverkar tillväxten av små och medelstora företag i Liberia. Studien fann att små och medelstora företag i Liberia antar olika prissättningsstrategier såsom kostnads-plus-prissättning, värdebaserad prissättning och konkurrensbaserad prissättning. Den mest effektiva prissättningsstrategin för små och medelstora företag i Liberia är dock konkurrensbaserad prissättning.

Background: SMEs directly influence the economic growth of the countries, however these companies are facing several challenging problems, among others, an increasingly competitive environment and financial limitations. Therefore, improving knowledge on the relation between the SMEs growth and different investments is of importance for SMEs decision makers and strategy developers.    Objectives: In this work the goal is to examine the relation between the SMEs growth and investments in tangible and intangible assets. The focus of the study is on Swedish SMEs from the industrial sector with the aim of examining the six hypotheses on the relation between different investment and growth parameters.  Methodology: 57 Swedish publicly listed SMEs are selected, and their financial data related to firm’s growth, i.e. KPIs such as Revenue and EBITDA growth, and investments, i.e. investments in tangible and intangible assets. Lastly, moderating variables, i.e. firm’s size and employee growth index, are collected from three well-known and precise databases. The secondary data is analyzed employing both fundamental and regression analyses.  Results: Analyses indicate that growth KPIs are in a positive relationship with the total investments in tangible and intangible assets. In particular, a clear relationship between the investments in tangible assets and Revenue growth is obtained while a strong relationship between the investments in intangible assets and EBITDA growth is achieved. The firm's age is found to be an important moderating parameter impacting the relationship between the growth and investment parameters, but the influence of the employee growth index is mainly reflected upon increased robustness, reliability and validity of the model, seen by improvement of the regression fitting.  Conclusions: Results suggest that statistically there is a positive relationship between the firm's growth and targeted investments, however the amount of investments and the division of investments between tangible and intangible assets cannot be easily based on the statistical analysis. Although much in line with the statistical analysis, some deviating trends of both independent and dependent variables could be identified through the fundamental analysis, making it a good complement to the regression analysis. With our results and answers to the research questions being in hand, it is our belief that investment decisions should be more carefully evaluated focusing on the firm's strategies, life cycle and growth stage, capacity, type, age and the organizational structure of the specific firm that stakeholders are managing.  Recommendations for future research: A suggestion for the future research is to expand the present analysis on data from more firms, including several other growth KPIs in the statistical analysis and include other categories of investments compared to that of the present study such as M&As and partnership investments. This will strengthen the arguments and conclusions presented in this study and contribute to future research within the field.