Selling and salesmanship are now among the universals of culture on this continent. Although much is known about the mass effects of salesmanship, relatively little knowledge exists on the nature of the face-to-face selling situation. It is an interpersonal situation, involving the interaction of two or more actors: salesman and customer(s). The specific purpose of this interaction is the transfer of a commodity. These facts seem familiar and taken for granted.

The large concern of this thesis is to examine, analyse and describe the development of the self-conception of the metropolitan taxi-driver. Crucial for this undertaking is the examination of his occupational role. Here we endeavour to study those occupational experiences and relationships of the taxi-driver where a premium is placed upon the activity of the self - those areas where the formation of the self has its occupational roots.

Historically, the research scientist did not require a supporting organization for the pursuit of his scientific interests. There appears to have been a pattern followed by scientists until the early 18th century; many scientists were “gentlemen of leisure” and scientists by hobby. As well, the necessary equipment for scientific investigation in its rudimentary stages was inexpensive enough so that individuals could afford to purchase or construct their own. However the increasing complexity and cost of equipment and supplies used in scientific research has now made it practical and necessary for centralization and corporate ownership of research facilities.

The subject of this study is social mobility as presented in one sector of the Canadian economy - in the home-building industry. The research was centered upon intra-generational change within the lower end of the stratification scale, particularly upon mobility of wage-earning labourers who became self employed workers and small businessmen. A sample of contractors engaged in the home-building industry was investigated and detailed information concerning individual career histories was sought with the view to answering the following questions.

The cover of a recent issue of a leading Canadian magazine drew a comic parallel between the children of today and the children of' the parental generation. The children of the past were depicted as happy carefree lads and lassies engaging in such active games as hoop rolling, skipping, scrub baseball, apple stealing and the like. The modern child appeared in a darkened room blankly staring at a television screen. This idea appears too common now that television has become a part of life and it is not always expressed in a humourous vein. In fact many people are concerned about this new medium and the attraction it has for children.

We are interested in this thesis in certain effects which a bilingual and bicultural setting has on department store advertising. The central problem is to compare the content of department store advertising in English and French newspapers and to examine certain factors which affect the selection of this content. This is a problem in Montreal because of the bilingual and bicultural setting of this city and the fact that the stores seek customers from both groups. The advertising could be handled in two general ways: (1) by conducting two seperate advertising campaigns (one in each language) with seperate departments for each; or (2) by setting up one advertising department which would employ translators to translate directly from one language to another.

A recent study of the local union-management relationship in forty-one plants in the United States stated in its conclusions that a number of challenging questions remained to be answered. One of these was identified as the problem of the effect of different collective bargaining structures upon the relationship.

Research between the two world wars on the causes of juvenile delinquency was dominated by scholars from Chicago. It was a period of exploration on a grand scale in which sociologists were aligned with each other in their search to uncover sociological factors in crime causation and in their desire to maintain an approach which was distinct from other approaches to the problem – namely that of psychologists. It was a period in which great contributions were made to theory and methodology. And it provided the foundations for the post war theories with which this research project is primarily concerned.

In this research, I propose to study the attitudes and behaviour of young children towards a television symbol, "Maman Fonfon". I also want to see how the mothers of these children react to the popularized image of "Maman Fonfon," and if their reactions may be related in some way to those of their children. The child, especially if he is quite young, is strongly affected by his mother's attitudes, since she is usually the most important adult figure in his world. Finally, I hope to find out how the symbol of "Maman Fonfon," as it has been built up by television, is used in family life. [...]

[...] It is in response to these three facts that parents become concerned with and involved in preparing their son to choose: (1) there is a real choice to be made, (2) the choice is a critical one in terms of its implications for future social status, and (3) there is the expectation that it is the son, and not the parents, who will make it. The involvement is inevitable insofar as the process of occupational choice has its roots back in childhood when the child is very much under the control and influence of the parents. The process of socialization interacts with the process of occupational choice, and it is the purpose of this study to trace some of the interconnections between the two processes. It will examine parental perceptions of the child, of the kinds of choices that should be made, of the various mechanisms available to parents as means of influencing their sons and of those means which they actually employ in order that their influence be felt. [...]