The thesis deals with preparation of a business plan for the establishment of a café. The thesis describes the theoretical foundations, which is needed to know to develop a business plan. The practical section of the thesis deals with market analysis, marketing research, competition analysis and draft of the business plan, including a financial plan for the establishment of café.

The diploma thesis deals with development of business activities of company Ilmodo, s.r.o., which lead to effectiveness and sale increase. Thesis contains theoretical knowledge about market and strategic analysis of internal and external environment. The analytical part describes current situation of the company which is summarized in SWOT analysis. The last part consists of recommendations relating to development of activities focused on sales, marketing and managing.

The diploma thesis is focused on the analysis of the existing information system in the company and subsequent proposals that lead to the improvement of the current state of the system. At the same time, the associated risks are eliminated. These proposals will be implemented internally by the company and thanks to this, the current state of the information system in the company will be innovated and work efficiency will increase.

This diploma thesis deals with the assessment of the information system of the company SAbis Logistics s.r.o. The current system is analyzed using various analyzes and based on the results of the analyzes, changes to the information system are proposed, which should lead to streamlining the company's processes.

The master's thesis focuses on the company InQool, a. S., Which provides mainly services focused on IT. The main task is to create a proposal to improve the existing information system in the analyzed company InQool, a.s. The work is divided into three parts. The first part is an overview of the theory of the issue, the second part is devoted to detailed analysis of society, including the information system, and the last part consists of their own proposals to improve the existing information system with financial evaluation.

On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.

My diploma thesis is occupy by problems with business project. After determination basic notions which has connection with this thesis I make analysis internal and outer environment of company MMB Consulting, Ltd. and I propose business project building-up family houses in town Rosice u Brna for this company.

Master´s thesis is analyzing background of successful business start in services with accommodation and catering. The purpose of this master´s thesis is arrangement of business plan in the area of "hotel work" with all appurtenances.

Master´s thesis describes current economic state of the OHL ŽS, a.s., analyzes the makronomics and mikronomics surrounding. On the basis of this analysis I suggest arrangements that will lead to achieve the required marketing´s targets.

This thesis deals with analysis of internal and external spa environment which is used for definition of business strategies. These strategies should be implemented by company for increase its ability to compete. The thesis also describes potentialities and benefits of using e-marketing.