This thesis is about magnificient and impressive building in region Liberec. Mountain hotel and television transmitter Ještěd has got huge potential for tourism and he is now attempting to be in UNESCO. Ještěd is compared with other competitions in region Liberec by SWOT analysis. Ještěd is very important for tourism and it can take advantage by better marketing promotion.

The theses analyses the expansion of the german company meridian Neue Energien GmbH to the Czech market. The goal of this theses is to analyse the possibility of the company to suceed on the Czech market. This theses consists of five chapters, where the first, theoretical, explains the basic terms and the legislation. The second chapter is focused on the company, mainly on the entrance of the company on the czech market. The third chapter analyses the market, especially its strengths, weaknesses and opportunities and threats of the czech market. The fourth chapter analyses the competition on the market and company's marketing mix. The last, fifth, chapter is focused on the concrete future of the company on the Czech market. In the conclusion are summarized the outcomes of the analyses and assessed the chances of the company.

The thesis analyses the current marketing strategy of the company Bruder at the Czech market. The new communication strategy plan is based on current marketing strategy analysis, recommendations in the specialised literature and questionnaires filled up by respondents.

The aim of this work is to evaluate the business plan. The work is divided into two parts. The theoretical part explains important terminology and analysis. The practical part introduces the aim of the investor. The questionnaire survey revealed requirements of potential customers. The data from questionnaire survey were the basis for the preparation offer. In this thesis are external and internal analyses. On this analyses based SWOT analysis.

The topic of this thesis is a strategic analysis of the company Autocentrum Novotný, that provides authorised sale and service of cars Renault, Dacia and Mitsubishi. The thesis is divided into theoretical part, in which the basic terms and methods of analysis are characterized, and practical part in which the theoretical knowledge is used in practice. The macro and micro environment, the internal resources and capabilities of the company are analyzed. Final summary is done by the SWOT analysis, through which the strategic recommendations were designed.

The master thesis is about the economic position of Vietnam within the region and the world. The first chapter begins with the economic development of Vietnam since the mid-1980, focusing on the reform process, which began in 1986. It outlines the facts that preceded the reform process, its basic features, and resulting effects of the transformation. Emphasis is also placed on the evaluation of the position of Vietnamese economy in 21st century. The second chapter offers basic economic characteristics of the country. Some of the macroeconomic indicators (GDP, inflation, unemployment, and selected items of Balance of payments) are analyzed with regard to the global economic development. The third chapter is about the participation of Vietnam in international economic relations. It describes country's participation in international organizations and regional blocs. Foreign trade will be discussed on the basis of trade in goods and trade in services. And finally, foreign direct investments are also analyzed as they are a major source of economic growth in the country. The fourth chapter presents foreign trade relations of Vietnam with selected players of the world economy: the European Union, the United States, the Czech Republic and ASEAN countries.

The thesis deals with strategic analysis of the Pivovary Staropramen s.r.o. The aim of this thesis is to evaluate in detail the company´s base of strategic and financial analysis. The work is divided into two parts; the first theoretical-methodological part is devoted to methods of analysis. The second practical part is firstly introduced the brewery Staropramen s.r.o. Furthermore, the strategic analysis as PEST analysis, Porter analysis and to conclude entire strategic analysis - SWOT analysis, through this analysis we can identify strengths, weaknesses, opportunities and threats of brewery. On the basis of strategic analyses are allocated to the mission and vision of the company, followed by the formulation of the strategy and defining the strategic goals of the brewery.

The goal of the Master's thesis is to conduct a strategic analysis of AGS International Movers, Ltd. In the theoretically-methodological part, theoretical approaches and related terms concerning the strategic analysis are described and explained. In the analytical part, the strategic analysis is conducted. It includes the identification of threats and opportunities that can be found in the surroundings of the company, it also focuses on finding out strenghts and weaknesses among the company's resources. For the evaluation of the strategic analysis, the SWOT analysis is used. Specific strategic recommendations that are based on the result of the strategic analysis are mentioned at the end of the thesis.

The aim of this work is to analyze the company Třinecké železárny and identify the causes of worsened economic outcomes. The analyzed period covers the years 2006 to 2010. For the needs of the work was prepared product analysis, SWOT analysis and financial analysis.

This thesis covers the topic of McDonalds marketing strategy on the Czech market. At the beginning of the thesis, McDonalds as a company is explored. The second part focuses on the market environment, which I have divided into the micro-environment and macro-environment. A SWOT analysis was carried out as part od the work. The third part describes the marketing strategy as well as the marketing mix. In conclusion, I analyze the marketing strategy and provide possible areas of improvement.