This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theoretical knowledge from the field of marketing. The practical part focuses on the analysis of the current situation of the cooperative. Based on the information from marketing analyzes are recommended proposals for the imporvement of marketing policy of the cooperative.

This diploma thesis deals with the assessment of the situation of football club TJ Start Brno through analysis of internal and external environment, including SLEPTE anylisis, SWOT analysis, Porter´s five forces model and „7S“ analysis. The theoretical part describes essence of the individual analyses that are applied in the partical part of this thesis. Based on the results I introduce several proposals of solutions with thein impacts as they were shown in analysis.

This thesis focuses on the issue of marketing plan for the specific company. The first part of the thesis are theoretical solutions in the field of marketing. The second part – analytical, describes the selected as well as present situation of marketing plan. Practical part of the thesis is focused on critical evaluation of present situation of marketing planning and creating of new marketing plan to reach higher efficiency.

The thesis deals with the design of communication strategy for the company „Zlatá Rezerva“. This proposal has the task to extend and optimize the company's current communication strategy. The thesis is divided into three parts. The first part includes theoretical approaches of the thesis. The second part analyzes the company and its external environment, also the results of the marketing survey are presented in this part. In the last part is on the base of results of the conducted analyzes and the own survey create the proposal of the communication strategy.

This diploma thesis was created for a hotel named Luční bouda. The thesis explores the current situation of the hospitality market and proposes solutions to increase the tourist ativities and customer satisfaction at the hotel. The theoretical part of the thesis is dedicated to marketing in tourism and related concepts. The practical part focuses on analysing the environment, competition, internal factors, marketing mix, customers and finaly SWOT analysis. The diploma thesis proposes improvements in the services provided by the hotel that would lead to higher occupancy and profits.

This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theoretical knowledge from the field of marketing. The practical part focuses on the analysis of the current situation of the cooperative. Based on the information from marketing analyzes are recommended proposals for the imporvement of marketing policy of the cooperative.

The content of this master´s thesis is an assessment of the level of the financial health of health insurance companies in the Czech Republic, with a focus on Všeobecná zdravotní pojišťovna, Vojenská zdravotní pojišťovna and Zdravotní pojišťovna ministerstva vnitra ČR. This master´s thesis also includes proposals on improvement shortcomings in area of this health insurance policies.

This thesis, which was written as a business plan, deals with the question of implementing a new activitiy to already existing ones. The business plan itself is preceded by a detailed analysis of the company in question and its surroundings. Furthermore it involves assessment of analyses results and a draft for the implementation of the new activity.

The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.

Thesis is focused on analysis of current state of selected company and its environment. Using strategic analysis, the competitive advantage and place on market is determined. Strategic goals of company and its vision are designed in accordance with its development and it encompasses individual functional strategies together with schedule of implementation.