The primary purpose of the study was to identify the demand for processed salmon from the West Coast. The basic approach in the demand analysis was to identify those variables that determine the supply and demand for processed salmon. An econometric model was established containing the supply and demand equations from which estimates for the parameters in each equation were obtained. The main source of data for salmon was obtained from publications printed by the Bureau of Commercial Fisheries, and the Pacific Fisherman. Ordinary least squares using the wholesale price as the dependent variable in the demand equation was the principal method of analysis. Coefficients for the demand expressed flexibilities with respect to the price. Price flexibilities calculated at the mean values for all processed salmon indicated that a ten percent increase in volume would reduce price by a lesser percentage. For increases in the supply of processed salmon, total revenues would increase, where decreases in supply would cause total revenues to decline. The results of the study also indicated that for a small percentage increase in disposable income, prices would increase but by a lesser percentage. Inverse relationships were noted between the price of salmon and the quantity of canned meat and meat products. Effects of population changes on the price of processed salmon were inconclusive. / Graduation date: 1970