The purpose of this study was to examine what a national public science educator does when attempting to educate the general public. This investigation was conducted with the goal of expanding the literature on the treatment of science in multimedia to include descriptive work on whom the general public goes to learn science. The science educator's work in radio, television, and print were explored through interview and content analyses with themes and patterns emerging. The educator appeared to apply a loose formula of keeping a finger on the public's pulse, exhibiting scientific rigor, using variables and techniques such as props and demonstrations, including elements of popular culture, inserting interesting facts, injecting humor, and telling stories.

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