The presented diploma thesis focuses on analyzing Spanish correspondence written by Jan Adolf of Schwarzenberg (1615-1683) between 1647 and 1683. The correspondence has yet to be thoroughly explored and is deposited in the State Regional Archive in Třeboň, the department of Český Krumlov - Rodinný archiv Schwarzenberků. Through a content analysis, the author tries to explore the relationship between Jan Adolf of Schwarzenberg and people of a different social status with whom the count had established a written communication; i.e. the author makes an effort to reconstruct the communication network of the baroque nobleman and examine the content of the letters. The author also suggests the typology of Spanish Schwarzenberg participants of the communication, who were divided into Habsburg family members, emperor's emissaries in Madrid, courtiers of Madrid, Spanish emissaries in Vienna, individuals working in the Spanish Netherlands, clerics and agents.

Direct presidential election is a new phenomenon in Czech Republic which brought a challenge for political marketing. There was no previous experience with presidential campaigns and therefore there were a number of expectations how the candidates are going to carry out the campaigns. The thesis focuses on the election campaigns of individual candidates for Czech president in 2013. On a basis of the theoretical framework is an ambition of the thesis to analyze and compare the campaigns and subsequently to evaluate whether they have played an important role in the election, influenced voters' decisions and election results

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The aim of the thesis is to show the changes and the development of the landscape and the settlement of the region of central Šumava mountains due to industrialization in the 19th century. The thesis is based theoretically and methodologically in the field of anthropology of landscape and industrial archeology. It combines archive written and cartographic sources with non-destructive field research of anthropogenic relics. The industrialization of the area of interest meant the woodworking expansion that was caused by the lack of firewood in Prague and its surroundings and was realized as a business plan by the noble Schwarzenberg family. Schwarzenberg forest exploatation and timber floating system for firewood transport have brought significant landscape changes to hitherto almost untouched mountaneous forested areas. The field research has identified elements of the floating timber system, such as water reservoirs, watercourse troughs or the Vchynicko-Tetovský floating canal, as well as traces of both, permanent and seasonal settlement of woodcutters. The work divides the area into four zones, depending on how they were used, settled and transformed during the 19th century. The greatest attention is devoted to zone no. I, the remote forest area, which has become a major resource area for the Schwarzenberg...

This master's thesis focuses on the concept of branding in politics. The main aim of this piece of work is comparison of perception of brand personality. In this case, the party leader Petr Fiala by ODS and Karel Schwarzenberg by TOP 09, have been chosen for this research. The brand value was assessed by procedures which were suggested by K. L. Keller. The OCEAN concept, created by Gerard Saucier, was used for brand personality research, which is the main pillar of this thesis. The sample of 212 students of political science and economics took part in the above mentioned research.

The aim of the thesis is to show the changes and the development of the landscape and the settlement of the region of central Šumava mountains due to industrialization in the 19th century. The thesis is based theoretically and methodologically in the field of anthropology of landscape and industrial archeology. It combines archive written and cartographic sources with non-destructive field research of anthropogenic relics. The industrialization of the area of interest meant the woodworking expansion that was caused by the lack of firewood in Prague and its surroundings and was realized as a business plan by the noble Schwarzenberg family. Schwarzenberg forest exploatation and timber floating system for firewood transport have brought significant landscape changes to hitherto almost untouched mountaneous forested areas. The field research has identified elements of the floating timber system, such as water reservoirs, watercourse troughs or the Vchynicko-Tetovský floating canal, as well as traces of both, permanent and seasonal settlement of woodcutters. The work divides the area into four zones, depending on how they were used, settled and transformed during the 19th century. The greatest attention is devoted to zone no. I, the remote forest area, which has become a major resource area for the Schwarzenberg...

Diploma thesis "Neo-Gothic rebuilding of chateau Hluboká nad Vltavou" first provides a brief summary of basic literary and archival sources, followed by description of terminology in the field of 19th century architecture together with the explanation used by the author. After that there is mentioned a situation in Czech architecture at the end of 18th and in the 19th century. Next point is the Gothic Revival phenomenon - its establishment, ways of its spreading and its influence in middle Europe including Czech countries. Own topic of this thesis is introduced by a general and building history of chateau Hluboká nad Vltavou. After that there are introduced prince Jan Adolf II. of Schwarzenberg and his wife, who managed the rebuilding of the chateau. There is also a description of their personal contacts with British culture and architecture. Main part of the thesis is dedicated to Neo-Gothic rebuilding of chateau Hluboká nad Vltavou. This chapter is divided into several subchapters, where are described changes in the chateau interior and exterior including the effort of document the direct influence of Gothic Revival, and also the adaptation of the close surroundings of the chateau. Keywords Neo-Gothic architecture, Great Britain, Gothic Revival, chateau Hluboká nad Vltavou, prince Jan Adolf II....

Diploma thesis The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg' Reflection in Media during Presidential Election in 2013 analyses the rate of negativity in the news production of three national newspapers - Mladá fronta Dnes, Lidové noviny and Právo - about these presidential candidates. Time range setting is one month before first round of presidential election and one month after first round of presidential election. The presidential election in January of 2013 was completely different from previous presidential elections. People voted in a direct presidential election. It was very important event, in which the media were very interested. Press, television and radio broadcasting were filled with presidential election, candidates, debates and many reflections. Media have taken it a bit contradictory. Apart from the ordinary information that were important for the public knowledge, the media resorted to the kind of media storm. There were a hight rate of negativity in the news against Miloš Zeman. On the contrary, Karel Schwarzenberg was reflected as an ideal president. The public was separated into two groups by media. First group was supporters of Miloš Zeman and the second one was supporters of Karel Schwarzenberg. The aim of this diploma thesis was to find out, how much...

The Thesis Based on the Example of the Hluboká nad Vltavou Manor, Adam Franz of Schwarzenberg´s Residential Strategy at the Beginning of the 18th Century deals with research of usage ways of the Hluboká nad Vltavou manor in the era of Adam Franz of Schwarzenberg. The core of the debate is the commentary on the three mansions demonstrably used by the aristocracy ? the Hluboká nad Vltavou castle, Ohrada hunting mansion, and Libníč spa complex. The study, built up on the analysis of correspodence, prime-source plan and accounting documents, has proved that the Hluboká nad Vltavou manor was the main Czech property of the family before inheriting Eggenberg´s property in 1719. Its importance, given among others by the geographical position, was emphasized by building of the Ohrada hunting mansion. This served, among others, as a storage of hunting tools that were demonstrably used in other South Bohemian manors as well. I consider extensive adjustments of the castle area as further evidence of the prominent status of the Hluboká nad Vltavou Castle; especially building of the votive chapel in the expanded Libníč spa that served to the inhabitants of all the concerned manors. After gaining Eggenber property, the centre of Schwarzenberg´s stays in South Bohemia moved to Český Krumlov; and the Hluboká mansion lost its priviliged status after Adam František of Schwarzenberg´s death.

This work endeavours to introduce two treatises which deal with the topic of ideal nobleman at the turn of Baroque and Enlightenment in Czech lands. Both of them were written in French by scholars who had some relation with Czech lands. The first one is a manuscript called ?Le prince selon Dieu et les hommes prouvé par les propres paroles de l? écriture sainte et appuyé du témoignage des docteurs de l?église et des Meilleurs auteurs profanes?? ( The Prince according to God and the people, proved by the words of Holy Scripture and supported by the testimony of church scholars and of the best secular authors) which was written in 1725 by a teacher of French language named Philibert Joseph le Roux and its content shows the baroque point of view of virtues which are indispensable for every Christian prince. The second one is younger, it is a print called ?Connoissances que doit avoir un jeune seigneur ou l?idée d?un homme d?honneur? (The Knowledge which a young man has to have i.e. the ideal of the honest man) which was created at the end of 18th century. The aim of its analysis is to find out if the ideal of nobleman during 18th century has changed or not. The introduction of this thesis defines the topic and analyzes the state of research. In the next parts, the thinking of Baroque and Enlightenment is indicated as well as the change of position of the nobility during these two periods. The main part introduces a scholarly account of virtues and qualities which are, in a view of each author, necessary for every aristocrat.