This study to explore Generation Y seekers values, the purpose of the study of Generation Y in the process of choosing a business consideration, and explore the different Generation Y has a different seek values. Sampling object of this study, the 30-year-old Generation Y seek seekers, conducted survey questionnaire scale way of their seek search intention, seek values is divided into the industry, company culture, organizational performance, organizational characteristics, seek characteristics, reward systems, learning and development and social responsibility. The results showed that the image of the organization does send a message on the internal staff to seekers, If the organization's message is strong severe or obvious, seek seekers may be easier to notice this company, and more a reality check on the company the content of the message, and then to measure the organization through the assessment of values and similarity.