The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its services.

The main object of this paper work is to analyze liquers market in Czech republic by primary and also secondary data and to group the consumers into few segments. In consequence according to predetermined priorities to choose the most attractive segment and to create the marketing strategy designated for chosen segment.

Water is life and its provision is vital not only for purposes of sustaining life but also for convenience, health, sanitation and economic well being. The United Nations estimates that over one billion people living in developing countries lack access to safe water, with a substantialp roportion of thesel iving in Africa. As a consequenceo f urbanisation and rapid growth of cities, urban water utilities in developing countries face an enormous challenge in meeting the water requirements of urban dwellers. The challenge is even greater when the prevailing poverty, high levels of debt and declining funding (in form of official developmenta ssistance)a re taken into account. In particular, Sub-Saharan Africa is facing low levels of water services and water supply coverage. Under thesec ircumstancesa, key objective for water utilities in Sub-SaharanA frica is to provide services to the growing urban population, including the poor, in a financially sustainable manner. To achieve this objective, utility managers need innovative methods of financing and managing urban water services. A systematic approach consisting of market segmentation, service and price differentiation is proposed as a suitable method of managing urban water services in Sub-Saharan Africa. This approach is the subject under investigation in the research, which is reported in this thesis. Using primarily the case study research methodology but also incorporating surveys, interviews and f6cus group discussions within the case study, research was carried out to investigate the use of a systematic approach consisting of segmentation, service and price differentiation for managing urban water services in the context of Sub-Saharan Africa. The detailed field research was carried out in Kenya and South Africa, and two case studies were prepared. Among the key findings was that this approach offers a framework for water utilities to structure their service delivery with appropriate pricing and serve more customers (including people living in informal settlements) at affordable cost, while achieving financial sustainability. The finding leads to the conclusion that segmentation, service and price differentiation is a suitable methodology that utilities can use to improve urban water servicesi n Sub-SaharanA frica.

Consumers make trade-offs in their purchase decision making between extending market knowledge from exploring a product market and maximizing purchase value based on exploiting their current knowledge. The value of these strategies can be enhanced opportunistically by taking advantage of promotions. In this research, a new and unique datamining model was developed to process store scanner data for quantifying the brand selection behaviour of an individual consumer in reaction to promotions. Selected consumers in each of Pittsfield’s salty snack, yogurt, and toilet tissue markets were then segmented into four behavioural segments using clustering analysis based on their Prevalence of Promotion and their Value of Information from Purchases. The behavioural segmentation was valid, as the four generated behavioural segments in each product market could be differentiated by using demographic variables. In a product market, the demographic profiles of behavioural segments can be generated andused for improving the performance in targeting consumers. The generated demographic profiles of a behavioural segment explain how consumers in the segment react to promotions,which can be used for predicting how consumers will react in the future. Complementing demographic profiles, dynamic behavioural evolvements in consumer purchase lifecycles can also help to predict the purchase behaviours of consumers in the future from the purchases that the consumers have made. The evolvements enable people to understand how consumers with a given amount of market experiences make their purchase decisions via making trade-offs between market knowledge extension and immediate purchase value maximization. Product markets differ in their available number of brands for selection. The findings generated in a product market, however, cannot be generalized to a different product market. Consumers have different demographic-related purchase behaviours across frequently purchased consumer goods markets. Based on the findings in the research, the dissertation discusses and provides suggestions forretail businesses to improve their performances for achieving a competitive edge.

This master thesis deals with the determination of meaning of body image for generation Y. Its goal is to identify the perception of body image by young generation and compare this perception with body image which is communicated via commercial messages focusing Czech generation Y. In the theoretical part of this thesis there is a description of the evolution of beauty ideal, the impact of media on the perception of elements of body image and theoretical conception the role of body image for market segmentation. The analytical part of this thesis deals with the evaluation of communication using content analysis of commercial messages and description of posture of generation Y to the elements related to body image and lifestyle of the target group. The posture of target group is described by analysis MML -- TGI data. Based on results of this thesis it is possible to assess the importance of meaning of individual components of body image for target group of young people and interpret described data for purposes of market segmentation and marketing communication.

This diploma thesis deals with the marketing mix of a company that imports cosmetics products from Hungary to the Czech market. The thesis is divided into three main parts. The first part is theoretical, it explains the basic concepts of marketing, marketing mix and marketing environment, which are related to the topic. This is followed by the analytical part, in which an analysis of the marketing mix and marketing environment in the Czech Republic of the company are performed. The analytical part also includes a research part, which deals with the adjustment of the company's marketing mix and addressing a new target segment. The last part is a proposal part, in which, based on the analytical part, proposals and recommendations are presented from the point of view of the marketing mix for gaining new customers.

This Master´s thesis deals with the proposition of marketing strategy for producer. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realizations of the larger sales. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales of firm´s product.

Táto diplomová práca je zameraná na vytvorenie marketingovej stratégie pre firmu BIOlight, ktorá sa zaoberá predajom biolámp. Firma plánuje vstup na Český trh a potrebuje vyhovujúcu marketingovú stratégiu. Moja diplomová práca ponúka takúto stratégiu, ktorá bola vytvorená na základe analýzy podobností Slovenského a Českého trhu.

Thesis (Ph.D.)--Mississippi State University. Department of Finance and Economics. / Title from title screen. Includes bibliographical references.

Main goal of diploma thesis is to show senior segment as potencial lucrative market