Learning outcomes: Perform an honest self-inventory of professional strengths and weaknesses Map your inventory to a realistic action plan Market the value of your work to your organization and your community

We know librarians are incredibly capable, talented people. Why, then, do so many of us have trouble shining the spotlight on ourselves? Learn how to promote yourself and your projects confidently and effectively with these real-life strategies and easy-to-use free tools. We do amazing things every day that aren't widely known because we're too reluctant or shy or ill-equipped to talk about them. Let's get over that together!

The aim of the study presented in this thesis was to understand how 16-19 year old students within three different types of educational institution, approached the process of having to 'market' themselves in the context of applying for university places, and why discourses and practices of self-marketing have become more prominent in recent decades. The research focused particularly closely on the role of the Personal Statement as part of the Higher Education application process, and the ways that the particular characteristics and situations of different schools and colleges may shape distinctive self-marketing practices among their students. A multi-case study model was used, in which interviews were conducted with 36 students and various key members of staff, across three institutions and over three successive research phases. This interview data was supplemented by further data gathered from field observation and documentary analysis. The final interview with each respondent used the student's Personal Statement as a resource to explore their self-marketing behaviour in more detail. Drawing on a Bernsteinian theoretical framework it was found that each institution had developed a pedagogy of self-marketing that was strongly embedded within and shaped by the dominant pedagogic code of that institution - both pedagogies being part of an ongoing strategic response to the conditions of the local education market-place. Self-marketing in the context of making applications to Higher Education institutions involved: firstly the recognition of a 'destination habitus' (a combination of institutional status and disciplinary habitus), and secondly the realisation of that destination habitus through the use of particular discourses in the production of the Personal Statement and, in some instances, performance in selection interviews. Crucially, the 'imaginary subject' projected by the dominant pedagogic code of the school/college was a reflection of the 'destination habitus' of the typical university/course that students from that institution in the main applied to. Individual student's orientations to self-marketing were then summarised in, what I have termed, a 'self-marketing profile', which shaped the discourses they deployed on their Personal Statement, and was itself shaped by the institution's pedagogy of self-marketing. The primary conclusion of this thesis is that the far-reaching education reforms of the late 1980s in England and Wales have created market pressures which powerfully constrain both 16-19 institutions and Higher Education institutions to create market 'niches' for themselves, which then significantly influence students' self-marketing practices. These practices are therefore strategic responses both on the part of the institutions that students are currently located in, and also those they are applying to, and demonstrate that the institution 16-19 year olds attend makes a very significant difference to their orientation toward and experience of self-marketing.

This thesis adduces the benefits in teaching undergraduate theatre majors the competency to create a cabaret. It expostulates that doing so during college gives students an advantage in marketing themselves professionally. It substantiates the general lack of cohesive undergraduate training in this area. The results of a survey of casting directors, assessing the worth of implementing the study of cabaret into theatre curricula, are incorporated. Those that responded agreed that performing cabarets can play a role in a performer’s career, even if the opinions varied as to what that specific role is. There was general agreement that the study of cabaret could benefit students in ways which potentially go beyond securing immediate employment. I have included a sample syllabus for a course focusing on the construction, and performance of a cabaret. It is anticipated this would serve for a performance class taught during a student’s fourth year of undergraduate study.

The aim of this thesis is to give a picture as complete as possible of the sociological, material and economic conditions of the translation of a literary work. This thesis elaborates the characteristics of the profession of 'literary translator' in the Czech environment. It focuses on the role and position of a literary translator in the contemporary Czech book market and examines the economic context of this activity. The practical part includes a questionnaire survey and interviews with translators. The results of the questionnaire search are processed by means of a descriptive analysis and a correlation analysis. The interviews were used to create medallions illustrating the individual variations of the translator's profession of literary texts. Key words: literary translator, book market, royalties, publisher, translation, quantitative research, qualitative research, CEATL, Czech translator's association