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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The relationship between personality, sales skill, selling-customer orientation and sales performance of part-time salespeople

Huang, Yi-chun 08 October 2010 (has links)
Because of the economic depression in 2008, many corporations laid off employees to decrease their salary cost. By doing so, companies could only reduce their expenditure but could not increase their income. It is more important and might be the best strategy to tap new resources and economize on expense at the same time. Therefore, more companies started to pay much attention to promote their products, and to place importance on salespeople. The objective is to discuss the relationship between personality, sales skill, selling-customer orientation and sales performance of part-time salespeople. This thesis is conducted through opinion survey, relied by part-time salespeople in integrated marketing company; the findings of the thesis can be summarized as follows: 1.The ¡§big five model¡¨ impacts ¡§sales skill¡¨ positively. 2.The ¡§big five model¡¨ impacts ¡§selling orientation¡¨ positively, and impacts ¡§customer orientation¡¨ partially. 3.The ¡§big five model¡¨ impacts the ¡§sales performance¡¨ partially. 4.¡§Sales skill¡¨ impacts the ¡§sales performance¡¨ positively. 5.¡§Selling-customer orientation¡¨ impacts the ¡§sales performance¡¨ positively.

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