by Charles Chun Chan Wong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / TABLE OF CONTENTS --- p.ii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- BACKGROUND --- p.1 / Foreword --- p.1 / The Modern-day Electronics Industry and the IC Industry --- p.2 / The Semiconductor IC Industry in Asia --- p.5 / RCL Semiconductors Ltd. and the Scope of the Report --- p.6 / Chapter II. --- RELATED LITERATURE --- p.7 / Critique --- p.7 / Periodicals --- p.7 / Report --- p.12 / Thesis --- p.17 / Bibliography --- p.19 / Books --- p.19 / Periodicals --- p.19 / Report --- p.21 / Thesis --- p.21 / Chapter III. --- METHODOLOGY --- p.22 / Research Design --- p.22 / Primary Research --- p.22 / Data collection method --- p.22 / Sampling --- p.23 / Secondary Research --- p.23 / Data collection method --- p.23 / Analysis --- p.23 / Chapter IV. --- FINDINGS --- p.25 / "RCL, the Company" --- p.25 / Background of RCL --- p.25 / Founding of RCL --- p.25 / The Chinese Connection --- p.27 / RCL's Current Status --- p.28 / RCL's Products --- p.29 / RCL's Customer Profile --- p.29 / RCL's Market Profile --- p.31 / Market Conditions for the Semiconductor IC Industry in General --- p.31 / Market Conditions for the Semiconductor IC Industry in Hong Kong --- p.32 / Market Size and Share --- p.33 / RCL's Competition --- p.33 / RCL's Immediate Competitors --- p.33 / Japan --- p.33 / Korea --- p.35 / Taiwan --- p.35 / Hong Kong --- p.36 / Hua Ko Electronics Inc --- p.36 / Vitelic(HK)Ltd --- p.37 / RCL's Potential Competitors --- p.37 / China (The People's Republic of China) --- p.37 / Singapore --- p.38 / ASEAN countries --- p.38 / Chapter V. --- SUMMARY AND IMPLICATIONS --- p.39 / Summary --- p.39 / Industry Attractiveness --- p.39 / RCL's Competitive Advantages --- p.40 / "RCL's ""China Card""" --- p.40 / RCL's Technological Edge over Hua Ko --- p.40 / RCL's Constraints --- p.41 / External Factors --- p.41 / Investment Environment --- p.41 / Low-end Competition --- p.41 / Internal Factors --- p.41 / Implications --- p.42 / Short Term Strategies for RCL --- p.42 / Short Term Overall Strategy --- p.42 / Short Term Competitive Strategy: Externally Focused --- p.43 / Short Term Tactics: Internally Focused on Company's Organization --- p.43 / Long Term Strategy for RCL --- p.43 / Long Term Overall Strategy --- p.43 / Long Term Competitive Strategy --- p.44 / Conclusions --- p.44 / APPENDIX --- p.47 / Chapter I. --- SURVEY QUESTIONNAIRES FOR RCL'S MANAGEMENT --- p.47 / Chapter II. --- SURVEY QUESTIONNAIRES FOR RCL'S CUSTOMERS --- p.56 / Chapter III. --- SURVEY QUESTIONNAIRES FOR SEMICONDUCTOR INDUSTRY EXPERTS --- p.64 / Chapter IV. --- KENICHI OHMAE'S BUSINESS PORTFOLIO MATRIX --- p.73 / Chapter V. --- MICHAEL E. PROTER'S GENERIC STRATEGIES --- p.74 / Chapter VI. --- MICHAEL E. PROTER'S ELEMENTS OF INDUSTRY STRUCTURE --- p.74

Thesis (Ph. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references and index.

Thesis (Ph. D.)--Northwestern University, 1992. / Includes bibliographical references (leaves 329-347).

Thesis (Ph. D.)--University of Pennsylvania, 1996. / Includes bibliographical references (leaves 331-338).

Thesis (M.S. in Financial Management)--Naval Postgraduate School, December 1990. / Thesis Advisor(s): Gates, William. Second Reader: Terasawa, Katsuaki. "December 1990." Description based on title screen as viewed on March 31, 2010. DTIC Identifier(s): Semiconductor Industry, Budgets, Department Of Defense, Theses. Author(s) subject terms: Semiconductors, National Security, Federal Economic Intervention. Includes bibliographical references (p. 69-71). Also available in print.

Thesis (Ph.D.)--Drexel University, 2009. / Includes abstract and vita. Includes bibliographical references (leaves 163-178).

by Chiu Wai Tak. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 54-55). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES AND TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / The Microcontroller Market --- p.1 / About National Semiconductor Corporation --- p.3 / Project Objectives --- p.4 / Chapter II. --- METHODOLOGY --- p.7 / Market Research and Data Collection --- p.7 / Literature Review --- p.9 / Chapter III. --- MARKET ENVIRONMENT ANALYSIS --- p.11 / The OTP Microcontroller Market --- p.11 / Customer Profile --- p.16 / Competition Profile --- p.17 / National's Microcontroller Profile --- p.21 / SWOT Analysis --- p.24 / Chapter IV. --- MARKETING STRATEGY --- p.29 / Marketing Objective and Value Proposition --- p.29 / Product Strategy --- p.30 / Pricing Strategy --- p.32 / Distribution Strategy --- p.33 / Promotional Strategy --- p.35 / Chapter V. --- LIMITATIONS --- p.40 / About the Research --- p.40 / About the Marketing Plan --- p.40 / Chapter VI. --- CONCLUSION --- p.42 / Chapter APPENDIX I: --- TYPICAL MICROCONTROLLER APPLICATION --- p.44 / Chapter APPENDIX II: --- EXPERIENCE SURVEY PROCESS --- p.45 / Chapter APPENDIX III: --- REASONS FOR PROJECTS WON AND LOST --- p.46 / Chapter APPENDIX IV: --- BENEFITS OF COP8SA's FEATURES --- p.47 / Chapter APPENDIX V: --- COP8SA PRESS RELEASE --- p.48 / Chapter APPENDIX VI: --- GLOSSARY --- p.52 / BIBLIOGRAPHY --- p.54

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Thesis (Ph. D.)--University of Texas at Austin, 2001. / Vita. Includes bibliographical references (leaves 164-176). Available also in a digital version from Dissertation Abstracts.

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