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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Marketing strategies for RCL Semiconductors Limited.

January 1992 (has links)
by Charles Chun Chan Wong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / TABLE OF CONTENTS --- p.ii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- BACKGROUND --- p.1 / Foreword --- p.1 / The Modern-day Electronics Industry and the IC Industry --- p.2 / The Semiconductor IC Industry in Asia --- p.5 / RCL Semiconductors Ltd. and the Scope of the Report --- p.6 / Chapter II. --- RELATED LITERATURE --- p.7 / Critique --- p.7 / Periodicals --- p.7 / Report --- p.12 / Thesis --- p.17 / Bibliography --- p.19 / Books --- p.19 / Periodicals --- p.19 / Report --- p.21 / Thesis --- p.21 / Chapter III. --- METHODOLOGY --- p.22 / Research Design --- p.22 / Primary Research --- p.22 / Data collection method --- p.22 / Sampling --- p.23 / Secondary Research --- p.23 / Data collection method --- p.23 / Analysis --- p.23 / Chapter IV. --- FINDINGS --- p.25 / "RCL, the Company" --- p.25 / Background of RCL --- p.25 / Founding of RCL --- p.25 / The Chinese Connection --- p.27 / RCL's Current Status --- p.28 / RCL's Products --- p.29 / RCL's Customer Profile --- p.29 / RCL's Market Profile --- p.31 / Market Conditions for the Semiconductor IC Industry in General --- p.31 / Market Conditions for the Semiconductor IC Industry in Hong Kong --- p.32 / Market Size and Share --- p.33 / RCL's Competition --- p.33 / RCL's Immediate Competitors --- p.33 / Japan --- p.33 / Korea --- p.35 / Taiwan --- p.35 / Hong Kong --- p.36 / Hua Ko Electronics Inc --- p.36 / Vitelic(HK)Ltd --- p.37 / RCL's Potential Competitors --- p.37 / China (The People's Republic of China) --- p.37 / Singapore --- p.38 / ASEAN countries --- p.38 / Chapter V. --- SUMMARY AND IMPLICATIONS --- p.39 / Summary --- p.39 / Industry Attractiveness --- p.39 / RCL's Competitive Advantages --- p.40 / "RCL's ""China Card""" --- p.40 / RCL's Technological Edge over Hua Ko --- p.40 / RCL's Constraints --- p.41 / External Factors --- p.41 / Investment Environment --- p.41 / Low-end Competition --- p.41 / Internal Factors --- p.41 / Implications --- p.42 / Short Term Strategies for RCL --- p.42 / Short Term Overall Strategy --- p.42 / Short Term Competitive Strategy: Externally Focused --- p.43 / Short Term Tactics: Internally Focused on Company's Organization --- p.43 / Long Term Strategy for RCL --- p.43 / Long Term Overall Strategy --- p.43 / Long Term Competitive Strategy --- p.44 / Conclusions --- p.44 / APPENDIX --- p.47 / Chapter I. --- SURVEY QUESTIONNAIRES FOR RCL'S MANAGEMENT --- p.47 / Chapter II. --- SURVEY QUESTIONNAIRES FOR RCL'S CUSTOMERS --- p.56 / Chapter III. --- SURVEY QUESTIONNAIRES FOR SEMICONDUCTOR INDUSTRY EXPERTS --- p.64 / Chapter IV. --- KENICHI OHMAE'S BUSINESS PORTFOLIO MATRIX --- p.73 / Chapter V. --- MICHAEL E. PROTER'S GENERIC STRATEGIES --- p.74 / Chapter VI. --- MICHAEL E. PROTER'S ELEMENTS OF INDUSTRY STRUCTURE --- p.74
2

Marketing the 8-bit one-time-programmable microcontroller in the PRC and Hong Kong.

January 1997 (has links)
by Chiu Wai Tak. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 54-55). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES AND TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / The Microcontroller Market --- p.1 / About National Semiconductor Corporation --- p.3 / Project Objectives --- p.4 / Chapter II. --- METHODOLOGY --- p.7 / Market Research and Data Collection --- p.7 / Literature Review --- p.9 / Chapter III. --- MARKET ENVIRONMENT ANALYSIS --- p.11 / The OTP Microcontroller Market --- p.11 / Customer Profile --- p.16 / Competition Profile --- p.17 / National's Microcontroller Profile --- p.21 / SWOT Analysis --- p.24 / Chapter IV. --- MARKETING STRATEGY --- p.29 / Marketing Objective and Value Proposition --- p.29 / Product Strategy --- p.30 / Pricing Strategy --- p.32 / Distribution Strategy --- p.33 / Promotional Strategy --- p.35 / Chapter V. --- LIMITATIONS --- p.40 / About the Research --- p.40 / About the Marketing Plan --- p.40 / Chapter VI. --- CONCLUSION --- p.42 / Chapter APPENDIX I: --- TYPICAL MICROCONTROLLER APPLICATION --- p.44 / Chapter APPENDIX II: --- EXPERIENCE SURVEY PROCESS --- p.45 / Chapter APPENDIX III: --- REASONS FOR PROJECTS WON AND LOST --- p.46 / Chapter APPENDIX IV: --- BENEFITS OF COP8SA's FEATURES --- p.47 / Chapter APPENDIX V: --- COP8SA PRESS RELEASE --- p.48 / Chapter APPENDIX VI: --- GLOSSARY --- p.52 / BIBLIOGRAPHY --- p.54
3

State plan vs business realities: a compromise or a good deal : a critical review on development of semiconductor industry in China and technology transfer by foreign direct investment. / State plan against business realities

January 1998 (has links)
by Choi Cheong-Wo. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 103-106). / ABSTRACT --- p.4 / TABLE OF CONTENTS --- p.5 / LIST OF TABLES & CHARTS --- p.7 / Chapter CHAPTER 1 --- INTRODUCTION --- p.9 / Research Objectives --- p.9 / Importance of Research --- p.9 / Organization --- p.10 / Chapter CHAPTER 2 --- SEMICONDUCTOR INDUSTRY IN CHINA --- p.12 / History and Milestone --- p.12 / Current State of Affairs --- p.16 / Projection towards Year 2000 --- p.21 / The goals for the 9th FIVE Year Plan --- p.21 / The Changing Tactics --- p.23 / Other General Policies --- p.24 / Chapter CHAPTER 3 --- GENERAL ANALYSIS --- p.27 / Advance of Technology in Semiconductor in China --- p.27 / Capability vs Capacity --- p.35 / How does the development of the IC industry fair with the state of development of its economy? --- p.36 / SWOT analysis on the current Semiconductor Industry in China --- p.38 / Chapter CHAPTER 4 --- FOREIGN DIRECT- INVESTMENT IN CHINA AND TECHNOLOGY TRANSFER --- p.42 / Economy Evolution in China and Foreign Direct Investment --- p.42 / Form of Foreign Direct Investment in China --- p.47 / Some practical concerns on licensing arrangement and technology transfer --- p.48 / Foreign Direct Investment in the semiconductor industry in China --- p.49 / Business realities of Technology Transfer --- p.52 / Problem with FDI in China --- p.56 / The arts of mating State Plan with Company Objectives --- p.57 / Behavior of Transnational Company: A Literature Review --- p.59 / Technology Transfer by FDI in China: A Literature Review --- p.65 / Technology Transfer by FDI: Lessons to China --- p.67 / Chapter CHAPTER 5 --- EXPERIENCES IN SOUTH EAST ASIA --- p.70 / Overview --- p.71 / Korea --- p.73 / The Strategies --- p.73 / Success Factors (3) --- p.76 / Problems --- p.79 / Taiwan --- p.81 / The Strategies --- p.81 / A Distinguished Success --- p.83 / Success Factors (5) --- p.87 / Perfect Sailing Ahead …? --- p.90 / Lessons for China --- p.91 / Chapter CHAPTER 6 --- CONCLUSION --- p.101 / BIBLIOGRAPHY --- p.103
4

A feasibility study on what can be outsourced to Cadence Design Systems by Motorola Semiconductor Products Sector, Consumer Systems Group in Hong Kong.

January 1998 (has links)
by Yu, Lawrence Kwok Cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 46-47). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / ACKNOWLEDGMENT --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Benefits of Outsourcing --- p.1 / Strategic Benefits --- p.1 / Financial Benefits --- p.2 / Operational Benefits --- p.3 / Human Resources Benefits --- p.3 / Risks of Outsourcing --- p.4 / Strategic Risks --- p.4 / Financial Risks --- p.4 / Operational Risks --- p.5 / Human Resources Risks --- p.6 / Outsourcing Issues --- p.7 / Feasibility and Planning --- p.7 / Outsourcing Candidate Identification --- p.8 / Outsourcing Engagement --- p.10 / Managing the Outsourcing Contract --- p.12 / Human Resources Development --- p.14 / Outsourcing Post-mortem Analysis --- p.14 / Other Important Findings --- p.15 / Outsourcing Trends --- p.16 / Chapter II. --- MOTOROLA SPS CONSUMER SYSTEMS GROUP --- p.19 / Background --- p.19 / CSG Needs --- p.20 / Analyzing Outsourcing to Cadence --- p.21 / Chapter III. --- REVIEW OF CADENCE DESIGN SYSTEMS --- p.22 / Company Background --- p.22 / Cadence Design Services --- p.23 / Multimedia Design Services --- p.26 / Recent Cadence Design Services News --- p.27 / Chapter IV. --- MOTOROLA SPS AND CADENCE --- p.28 / Past Cadence Outsourcing Projects --- p.28 / Views of Colleagues on Past Cadence Outsourcing Projects --- p.30 / Views of Colleagues on Outsourcing Design Work to Cadence --- p.32 / Chapter V. --- ANALYSIS --- p.35 / Technical Issues --- p.35 / Economic Issues --- p.36 / Legal Issues --- p.37 / Operational Issues --- p.37 / Sensitivity Issues --- p.38 / Other Analyses --- p.39 / Chapter VI. --- RECOMMENDATIONS AND CONCLUSIONS --- p.41 / Other Recommendations --- p.42 / Conclusions --- p.43 / APPENDIX --- p.44 / BIBLIOGRAPHY --- p.46

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