This study set out to establish artificial neural networks (ANN) as an alternate to regression methods (multiple linear, principal components and partial least squares regression) to predict consumer liking from trained sensory panel data. The study has two parts viz., I) Flavour study - evaluation of ANNs to predict consumer flavour preferences from trained sensory panel data and 2) Fragrance study ??? evaluation of different ANN architectures to predict consumer fragrance liking from trained sensory panel data. In this study, a multi-layer feedforward neural network architecture with input, hidden and output layer(s) was designed. The back-propagation algorithm was utilised in training of neural networks. The network learning parameters such as learning rate and momentum rate were optimised by the grid experiments for a fixed number of learning cycles. In flavour study, ANNs were trained using the trained sensory panel raw data as well as transformed data. The networks trained with sensory panel raw data achieved 98% correct learning, whereas the testing was within the range of 28 -35%. A suitable transformation methods were applied to reduce the variations in trained sensory panel raw data. The networks trained with transformed sensory panel data achieved between 80-90% correct learning and 80-95% correct testing. In fragrance study, ANNs were trained using the trained sensory panel raw data as well as principal component data. The networks trained with sensory panel raw data achieved 100% correct learning, and testing was in a range of 70-94%. Principal component analysis was applied to reduce redundancy in the trained sensory panel data. The networks trained with principal component data achieved about 100% correct learning and 90% correct testing. It was shown that due to its excellent noise tolerance property and ability to predict more than one type of consumer liking using a single model, the ANN approach promises to be an effective modelling tool.