Del folletin al reality: una aproximacion teorica a modelos de lectura y consumo sobre la ficcion y la realidad (From the Serialized Story to the Reality Show: a Theoretical Approach to Models of Reading about Fiction and Reality) discusses and combines three hypotheses. In the introduction, this research intends to expand Reader Response theories proposing that the reading experience occurs in a concrete frame of time and space. This has been called the 'spatial condition of reading acts.' The premise is that literary artifacts manipulate the reader, not only by their content, but also through their form.Chapter I examines how reality and fiction are both constructed as cultural discourses, and reviews how fictitious texts negate their invented nature. Simultaneously, it evaluates the formal structure of an audiovisual narrative, and identify another level of manipulation over a spectator, in this case, through film montage. Chapter II studies a third facet of literary domination exerted by popular culture artifacts; this is the production and distribution of the serialized novel. Additionally, its presents the second hypothesis of this research: the consumption of fiction works as a synecdoche regarding the consumption of exchange goods in a consumerist society.Chapter III, then are the previous chapter is more focused on content. It reviews a necessity of fiction in contemporary society to explain daily life experiences, motivating a cultural sense that reality pretends to imitate fantasy. Therefore serialized stories become models for interpreting real life. Finally, Chapter IV states the third hypothesis of this investigation: serialized stories and reality shows share a similar structure of distribution and content to present its message. Consequently, the tenuous boundary between reality and fiction becomes a becomes an experience manipulated by mass media which turns out, turning out serialized stories as valid referent for a hyper-media and hyper-consumer society.In sum, this dissertation examines Hispanic culture from the most abstract of the literary phenomena, to the consumption of hyper-real symbols of contemporary culture. The theoretical and practical contribution of this perspective is to extend literary, to media studies; reviewing economical and popular phenomena from discourse perspectives.