A estimativa do potencial de vendas de um Shopping Center e o decorrente dimensionamento das áreas rentáveis, em poucas vezes, respondem a uma análise crítica quanto aos critérios utilizados em sua obtenção. Devido à insuficiência ou deficiência de trabalhos na área, o setor se ressente de informações de qualidade, capazes de auxiliar a decisão de empreender. O estudo presente propõe uma forma para abordagem do problema e cuidadoso tratamento que deve ser emprestado às variáveis que o envolvem, capazes de conduzir a uma resposta sem a fragilidade das limitações produzidas pelos processos usualmente empregados e, principalmente, de soluções alcançadas sem atendimento a qualquer critério técnico. / The criteria used to the valuation of retail potential of a Shopping Center and in consequence the dimensions of the shopping areas are seldom valid in a critical analysis. Due to the lack of research in this subject, quality informations are needed to help the decision makers. This dissertation presents an approach to the problem. It also discusses the parameters involved. The main objective is to establish a proper methodology to study this problem instead of the present limited processes or solutions without technical criteria.

<p>På dagens marknad råder hård konkurrens om konsumenterna. För att företag ska lyckas med att</p><p>vinna marknadsdelar och tillfredställa oss med rätta produkter och image, gäller det att gå på</p><p>djupet och undersöka oss konsumenter och varför vi egentligen shoppar.</p><p>Nivån av njutning och tillfredställelse vid shopping skiljer sig åt mellan konsumenter. Den</p><p>shopping som inte är nödvändig för att vi ska kunna fungera i vardagen, som används för att öka</p><p>livskvalité och njutning, kallas hedonic shopping. Vid den hedonistiska aspekten av shopping</p><p>blir konsumenten motiverad av den emotionella och underhållande dimensionen associerat med</p><p>inköpen. Den utilitariana shopparen, å andra sidan, handlar varor målmedvetet och effektivt och</p><p>påverkas därmed inte av den underhållande delen på samma sätt (Babin, Darden & Griffin,</p><p>1994).</p><p>För att kunna kategorisera och djupare förstå den hedonistiska aspekten av shopping har sex</p><p>kategorier utvecklats: adventure shopping, social shopping, gratification shopping, idea</p><p>shopping, role shopping och value shopping. (Arnold & Reynolds, 2003). Kategorierna kommer</p><p>att beröras och utvecklas närmare genom uppsatsens gång och ligger till grund för uppsatsens</p><p>insamlade empiri och analys.</p><p>Tidigare forskning som gjorts kring ämnet shopping har undersökt vilka som konsumerar vad och</p><p>varför konsumenter shoppar. Forskare som undersökt varför konsumenter shoppar har fokuserat</p><p>och bland annat försökt ge svar på hur miljön man handlar i, som butikens utformning, påverkar</p><p>konsumenters val vid shopping. Vad som fokuserats lite kring är hur hedonic shopping kan</p><p>påverkas av andra faktorer som nationalitet och kultur (Millan et al, 2007).</p>

På dagens marknad råder hård konkurrens om konsumenterna. För att företag ska lyckas med att vinna marknadsdelar och tillfredställa oss med rätta produkter och image, gäller det att gå på djupet och undersöka oss konsumenter och varför vi egentligen shoppar. Nivån av njutning och tillfredställelse vid shopping skiljer sig åt mellan konsumenter. Den shopping som inte är nödvändig för att vi ska kunna fungera i vardagen, som används för att öka livskvalité och njutning, kallas hedonic shopping. Vid den hedonistiska aspekten av shopping blir konsumenten motiverad av den emotionella och underhållande dimensionen associerat med inköpen. Den utilitariana shopparen, å andra sidan, handlar varor målmedvetet och effektivt och påverkas därmed inte av den underhållande delen på samma sätt (Babin, Darden & Griffin, 1994). För att kunna kategorisera och djupare förstå den hedonistiska aspekten av shopping har sex kategorier utvecklats: adventure shopping, social shopping, gratification shopping, idea shopping, role shopping och value shopping. (Arnold & Reynolds, 2003). Kategorierna kommer att beröras och utvecklas närmare genom uppsatsens gång och ligger till grund för uppsatsens insamlade empiri och analys. Tidigare forskning som gjorts kring ämnet shopping har undersökt vilka som konsumerar vad och varför konsumenter shoppar. Forskare som undersökt varför konsumenter shoppar har fokuserat och bland annat försökt ge svar på hur miljön man handlar i, som butikens utformning, påverkar konsumenters val vid shopping. Vad som fokuserats lite kring är hur hedonic shopping kan påverkas av andra faktorer som nationalitet och kultur (Millan et al, 2007).

Thesis (M.B.A.)--University of Hong Kong, 1981.

Little previous research has been conducted concerning consumer shopping behaviors when dealing with stores that have both physical and online outlets where products can be browsed or bought, also known as "click and brick" retailers. This exploratory study seeks to determine if distinct "click and brick" consumer typologies can be formed according to consumers' preferred method of shopping. This study also examines the relationships between consumer's needs for convenience, product tangibility, social interaction and levels of trust and their preferred method of "click and brick" shopping. While significant differences were found between shopping preferences, results indicated that consumer preference significantly differs depending on the store or product type implying that an overall "click and brick" consumer typology cannot be formed. Also, results indicate that the two shopping preferences that significantly differ the most depending on motivations are still "browse and buy in store" and "browse and buy online," indicating that consumers do not heavily utilize multichannel shopping methods for purchases. / text

No description available.

Background For ages people have commuted to work, or to other activities, located outside their home municipality. Statements found indicate that the basic decision for commuting are based on utility maximisation and no matter what the character of the benefit is; it should be higher than what can be found closer to the home location. This thesis aims to investigate if people are also commuting with the purpose of obtaining benefits from shopping. The shopping location will in this thesis be defined as a shopping mall. In order for shopping malls to attract customers and create awareness of which benefits they offer they must engage in branding. The authors of this thesis have chosen to investigate the terms; shopping, commuting and branding separately in order to find a definition for the term commuter shopping and to create understanding for what makes people engage in commuter shopping. Purpose The purpose of this thesis is to understand how the term commuter can be translated into the context of shopping. Moreover, the goal is also to identify the reasons for why people are willing to commute to a shopping destination not closest to their home location. The authors will also provide a definition for the term commuter shopping. Method In order to fulfil the purpose of this thesis, an abductive research approach was used. This includes a mixed method research, which allows both qualitative and quantitative data to be represented. The quantitative data in this research consist of a survey conducted at a shopping mall in Jönköping called A6 Center and used a sample of 402 customers as respondents. The qualitative part of the research includes an interview with A6 Center’s Centre Manager Kristoffer Krantz. The main source of information, however, is the collection of secondary data within the fields of commuting, shopping malls and branding which are combined in order to provide a definition of commuter shopping.   Conclusion The study contributes with understanding in the fields of research to the extent that means one can translate the term commuting into the context of shopping. Moreover, the thesis managed to identify the reasons for why people engage in commuter shopping and which attributes they value at a shopping location. As a result the thesis propose a definition: “Commuter shopping is when one or more people go to a shopping location, not closest to their home location, in order to obtain benefits satisfied by attributes offered.”

Thesis (M. Hous. M.)--University of Hong Kong, 2002. / Includes bibliographical references (leaves 68-70).

Thesis (M.Hous.M.)--University of Hong Kong, 2002. / Includes bibliographical references (leaves 68-70) Also available in print.

Thesis (M.Hous.M.)--University of Hong Kong, 2004. / Also available in print.