published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management

Previous studies suggest that pedestrian flow in shopping centers is one of the key determinants of shopping centre rent. Much emphasis in shopping center management has focused on strategies to increase pedestrian flow. However, increase in pedestrian flow may be different impact on rental value in different shopping centres. Furthermore, pedestrian flow cannot be increased without costs and that such costs often increase at an increasing rate as pedestrian flow increases. The financial benefit (increase in rental value) due to increase in pedestrian flow is not the same for different shopping centres. Therefore, it may not always be beneficial to spend resources on increasing pedestrian flow. To determine an optimal strategy for managing pedestrian flow in a shopping center, it is necessary to understand the factors that affect the value of pedestrian flow to the owners of the shopping malls which is coined in this research as Pedestrian Flow Value (PFV) which is measured by net rental income per floor area per pedestrian flow. This study identifies the key determinants of PFV based on literature review, interviews and theoretical deduction. Based on rental and pedestrian flow survey data of 146 shopping malls along the stations of one of the most important mass transportation system in Hong Kong, i.e the Mass Transit Railway (MTR), we have estimated the marginal effects of these determinants on PFV. These determinants explain almost 90% of variations in PFV across shopping centres along the MTR line. We found that shopping malls owned by the same owners tend to achieve a lower PFV, which suggests that owners of multiple shopping malls may tend to adopt a uniform pedestrian flow management strategy that may not be optimal for each individual mall. / published_or_final_version / Real Estate and Construction / Doctoral / Doctor of Philosophy

The economic status in mainland China has developed rapidly for the past decade which has impacted positively on people’s financial situation, changes also occur due to more frequent economic corporation between Hong Kong and mainland. For the objective Account for the different means of attracting mainland shoppers in Hong Kong Shopping center, different groups of mainland people they have different focus, for the gender category, female care about more on the Trade and tenant mix, Accessibility and visibility, Promotional activities, Customer experience and Rent fix, but male care about more on the Shopping centre’s environment and Management staff and service; for the Age category, there has not a rules for the preference of different age group; for the Education category, people has higher education level will concern more on the Trade and tenant mix, Promotional activities and Management staff & service; for the Income level, Trade and tenant mix, Shopping center environment and Management staff & service were concerned more by the people has higher income level , and people has lower income level is concern more on the Accessibility and visibility, according to the analysis of the different means of attracting mainland shoppers in Hong Kong Shopping center, the most important factor is even though for the mainland people ,for different kind of mainland people it should focus on different marketing strategies base on the above results. For the second objective the impacts of rising number of mainland customers on the management of shopping center, First is the impacts due to the Core Elements, the overall positive impacts due to the rising number of mainland customers on the management of shopping center is it will increase the number of visitors and the sales revenue, the negative impact for this factor is shopping center need spend more money and time on the transportation cost of the mainland customer by providing free shuttle or refund the transportation cost, Second is the impacts due to Controllable variables in the internal environments, the overall positive impacts is to increase the revenue of the shopping center in a short term at the same time make the shopping center has a good reputation in a long term, the negative impact for this factor is the shopping center need consume more money to hire a facility and design team, Third is the impact due to Uncontrollable variables in the external environments, the positive impact is it will make the quality of the shopping center better than before and shopping center may have chance to seize a change to attract more mainland customers, but the negative impact is they may lose their advantage soon and failure in the future and need to spend time and to find a better way to educate the mainland people in order to make the shopping center more orderly. So the overall impact due to the increase mainland customer is positive / published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management

abstract / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management