Shoppings centers são empreendimentos planejados e gerenciados para atender às necessidades e aos anseios dos consumidores. Assim, quanto mais próximos das expectativas do público alvo estiverem os produtos, os serviços e as facilidades oferecidas no empreendimento, maior será o número de consumidores atraídos para comprar nas lojas do shopping center. No entanto, a escassez de pesquisas sobre os shoppings centers de mix temático confere ao setor um ambiente de grande incerteza, carente de informações de qualidade. Este trabalho pretende suprir parte dessa lacuna ao discutir a percepção dos consumidores quanto à importância de atributos da qualidade utilizados para estruturar o sistema de ancoragem dos shoppings centers de mix temático com ênfase em produtos de alta comparação. O método de pesquisa envolve estudos exploratórios e estudos de caso na região metropolitana de São Paulo. As análises dos dados primários, coletados nas entrevistas semi-estruturadas e nas enquetes, confirmam alguns aspectos identificados na revisão bibliográfica e permitem reconhecer a hierarquia dos consumidores entrevistados, para os atributos pesquisados. Espera-se que este trabalho oriente os envolvidos no planejamento e na administração dos empreendimentos e incentive a continuidade de pesquisas no setor de shopping center devido, entre outros fatores, à dinâmica do mercado e ao volume de recursos necessários para a implantação de empreendimentos dessa natureza. / Theme shopping centers are facilities conceived and managed to meet customer’s needs and expectations. Theoretically, the closer facilities, goods and services are to customer’s needs and expectations, the more appealing and profitable will be the theme shopping center. However, the scarcity of reliable data about theme shopping centers attributes has brought a great uncertainty to their planning and operation process. The current research addresses the above limitation as it analyses customer’s perception regarding theme shopping centers attributes. In this context, the research method comprises semi-structured interviews and exploratory case studies in theme shopping centers located at Sao Paulo metropolitan area. The primary data was collated through semi-structured interviews with facility managers and questionnaires applied to customers. The data analysis confirms some basic assumptions acknowledged in the technical literature, and allows identifying the attributes data hierarchy for theme shopping centers according to customers’ perception. As a result, it is expected that this study may provide guidance for investors, planners and decision-makers during theme shopping centers planning and operation stage. Moreover, it may encourage future developments in this particular research field due to fast-paced changes in the marketplace and to the large capital investments involved in the delivery of these schemes.

The aim of this thesis is to investigate interactive multimedia design: from the analysis of problems with multimedia systems to the subsequent derivation of design features and their assessment. It concentrates on the application of interactive multimedia from a user-centred perspective to rational, choice-based decision making in electronic-shopping, and specifically as a solution to the difficulty consumers have in judging product quality. The popularity and widespread use of interactive technologies, especially the Internet, the complexities of multimedia design, and the importance of electronic-shopping make the need for this investigation timely. The research approach consisted of the following: the derivation of design features through analysis of designs, interviews with designers and review of relevant literature; application of design features through an understanding of problems with electronic-shopping and development of a prototype shopping environment; and assessment of the features through empirical work. The thesis produces three key findings. First, a set of six design features to support multimedia design: naturalness/realness, media allocation and combination, redundancy, significant contribution of the media, exploration, and quality of information representation. Second, a better understanding of multimedia design decision-making. And third, the application of interactive multimedia product experience to improve online consumer behaviour. The research makes contributions to the areas of Human-Computer Interaction and Electronic Commerce, and offers practical recommendations to designers of interactive multimedia, especially when part of their design problem involves support for users’ interactions with representations of choice alternatives.

Este trabalho discute o surgimento e a apropriação pública dos ‘espaços públicos de propriedade privada’: espaços privados que possibilitam a vivência social típica das atividades da esfera pública. Interessa particularmente a situação dos shopping centers como espaços públicos, as possibilidades para sua apropriação pública e os conflitos que dela emergem. A definição de espaço público é tradicionalmente associada aos bens de propriedade pública que permitem acesso e uso irrestrito, tais como ruas, praças ou parques. Embora o mapa de Nolli para Roma do século XVII já destacasse espaços fechados e privados como acessíveis ao público e as galerias da Paris do século XVIII já fossem uma representação do espetáculo da rua, a ideia de que espaços privados podem oferecer urbanidade e serem apropriados por seus usuários ainda causa estranheza. Atualmente, estes espaços públicos evoluíram para sofisticadas configurações e cresceram em importância, sendo produzidos e explorados como elementos dotados de altos níveis de centralidade urbana. O trabalho apresenta a evolução dos espaços públicos de propriedade privada e dos shopping centers como espaços públicos. São destacados casos que evidenciam o oferecimento de características típicas do meio urbano em ambientes privados e se discute como estes ambientes são apropriados. Esta tese não pretende medir ou definir parâmetros para a apropriação pública e a urbanidade dos shopping centers, mas propor o debate sobre a ocorrência, cada vez maior, da experimentação de vivências públicas em espaços de propriedade privada vinculados ao comércio. / This thesis discusses the emergence and publicness of ‘privately owned public spaces’: public spaces that enable social experience typical of activities in the public sphere. It particularly concerns the issue of shopping centres as public spaces, the possibilities for their public adoption and conflicts that might ensue. Definition of the public space is traditionally associated with public property that allows unrestricted use and access, such as streets, squares or parks. Although Nolli’s map of Rome in the 17th century singled out closed and private spaces as accessible by the public, and the galleries of 18th-century Paris were a representation of street spectacle, the idea that private spaces can provide urbanity and publicness still causes some surprise. These public spaces have now evolved into sophisticated configurations of increasing importance, and are produced and exploited as elements endowed with high degrees of urban centrality. This study presents the evolution of privately owned public spaces and shopping centres as public spaces, singling out cases that demonstrate the provision in private spaces of characteristics typical of the urban environment, and discusses how they are adopted. This thesis does not aim to measure or define parameters for publicness and urbanity of shopping centres, but instead to discuss the increasing experimentation with public experience in privately owned spaces connected to retail trade.

No description available.

Thesis (B.Sc)--University of Hong Kong, 2004. / Includes bibliographical references (p. 120-125)

Thesis (B.A.)--Bryn Mawr College, Growth and Structure of Cities Program, 2007. / Includes bibliographical references.

No description available.

Human capital is basically knowledge, skill, or expertise embodied in people and acquired through investments in formal or informal education, training, or learning by doing. If one adopts the household production model of consumer behavior in which the household or consumer is viewed as producing goods or services in the household that they sell to themselves, in effect, it is natural to think of labor used in the household. It follows that human capital should be an important input to the process of household production. Following the prevailing of the internet, on-line shopping is the whole new tendency towards consumption. In the view of human capital, on-line shopping provide more information about goods and prices to consumers, but the point is that consumers build the skill to search information. When consumers have the ability to shop by computer and internet, and are also familiar with the on-line shopping procedure through on-line shopping experience, it may rise the consumption of on-line shopping. This is a kind of accumulated human capital effect. Many empirical research show that most internet users have higher degree, and on the other hand the percentage of employees from information industries is also increasing. Students and employees from information are the large weight users. Thus it can be seen that shopping on the web or not depends on the degree of eduction and contact with internet. This study use the concept of human capital to explain the motive of on-line shopping. When consumers have the ability to shop by computer and internet, and are also familiar with the on-line shopping procedure through on-line shopping experience, it would lower the full price of on-line shopping, and then increase the consumption. It involves with the effect of network externality, therefore this external effect lower the full price and rise the consumption of on-line shopping. That is why more and more people are willing to consume on the wed. The purpose of this study is using the generalized human capital model under the network externality to discuss the role of human capital when consumers consume the activities of on-line shopping.

Summary This research uses case study as methodology. The researcher interviews several shopping centers¡¦ managers for a better understanding of shopping center industry in Taiwan. The analysis and comparison of cases is basically based on following points: strategy and managerial philosophy, location, marketing function, product assortment management, service, space design.

Thesis (M.Hous.Man.)--University of Hong Kong, 2009. / Includes bibliographical references (p. 63-64).