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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Socially acceptable? : exploring consumer responses to marketing in social media

Colliander, Jonas January 2012 (has links)
<p>Diss. Stockholm : Handelshögskolan, 2012</p>
Social media
Consumer responses
Sender origin
Source credibility
Signaling effects
Business studies
Företagsekonomi

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