Submitted by Valquíria Barbieri (kikibarbi@hotmail.com) on 2017-11-01T20:46:09Z No. of bitstreams: 1 DISS_2012_Gustavo José Jordan Prado.pdf: 5590366 bytes, checksum: a69cd5d1b52e2b36812af894b437ac82 (MD5) / Approved for entry into archive by Jordan (jordanbiblio@gmail.com) on 2017-12-15T14:51:30Z (GMT) No. of bitstreams: 1 DISS_2012_Gustavo José Jordan Prado.pdf: 5590366 bytes, checksum: a69cd5d1b52e2b36812af894b437ac82 (MD5) / Made available in DSpace on 2017-12-15T14:51:30Z (GMT). No. of bitstreams: 1 DISS_2012_Gustavo José Jordan Prado.pdf: 5590366 bytes, checksum: a69cd5d1b52e2b36812af894b437ac82 (MD5) Previous issue date: 2012-06-29 / FAPEMAT / O presente trabalho busca traçar uma experimentação metodológica na área da etnografia e da literatura. Para tanto, utilizamos como parâmetro dessa experimentação o trabalho cinematográfico de Jean Rouch e sua proposta de etnoficção. A intenção seria a de construir contos literários utilizando a construção etnográfica como uma forma de chegar a realidade por meio da ficção. Neste sentido, o trabalho foi dividido em duas etapas fundamentais: 1) A elaboração etnográfica, onde buscamos identificar as formas de resignificações dos traços de identidade - ao qual chamamos de signos-identitários - e pertencimento na comunidade de Varginha, em Santo Antônio do Leverger, MT utilizando a inscrição do discurso social (Geertz, 1973) e a metalingüística (Bakhtin, 1963) como ferramentas para perquirir as manifestações culturais na comunidade; e 2) A construção da ficção-realista (Geertz, 2003) um gênero hibrido, que pudesse problematizar o próprio discurso etnográfico. / This currency study aims to trace a methodological experimentation in the Ethnography and Literature area. To do so, it uses as parameters for this experiment the cinematographic work of Jean Rouch and his proposal of ethnofiction. The intention bases on the construction of literary tales using ethnography as a way of reaching reality through fiction. In this sense, the work was divided into two stages: 1) Ethnographic preparation in which seek to identify ways of significations of identity traits – called up identity-signs – and belonging in the community of Varginha, in Santo Antonio do Leverger-MT using the inscription of social discourse (Geertz, 1973) and metalinguistic (Bakhtin, 1963) as tools to inquire about cultural events in the community; and 2) The proper construction of a faction (Geertz, 2003), one hybrid genre, which unveils the culture studied, as well as to problematize the very ethnographic discourse.

Title: Likelihood of confusion between trademarks Author: Jakub Kučera Department: Institute of Copyright, Industrial Property and Competition Law Supervisor: doc. JUDr. Vladimír Pítra Abstract: This master thesis deals with the likelihood of confusion between trademarks. The aim of this thesis is to analyse various factors, which decisive authority takes into account when assessing the likelihood of confusion between trademarks and due to the extensiveness of this issue the thesis focuses only on selected key aspects. The aim of this thesis is also to analyse the case law of the ECJ and the court regarding the likelihood of confusion on basis of which the Czech courts often decide. This thesis is divided into eight chapters, which contains several subchapters. The first chapter deals with current importance of trademarks and also with the term trademark as defined in Trademark Act and in the relevant EU legislation with regard to changes in definition of trademark due to the adoption of Directive of European parliament and Council (EU) 2015/2436 and Regulation of European parliament and Council (EU) 2015/2424. The second chapter deals with the legislation dealing with of likelihood of confusion as to the Czech level and EU level. This chapter also pays attention to various authorities that assess the...