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Utilizing music in the advertising industry : music modelsSmith, Vincent L. January 1982 (has links)
There is no abstract available for this thesis.
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Sound off (or sound on) melodic repetition, sonic branding and interactive advertisements /Henderlong, Elizabeth Emrick, Leshner, Glenn. January 2009 (has links)
The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on December 28, 2009) Thesis advisor: Dr. Glenn Leshner. Includes bibliographical references.
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